Customers' Reviews

Table of Content

Customers may post reviews of your products. Here's how you benefit from reviews:

  • Products with reviews are ranked higher in search results.
  • Reviews attract attention and customers are more likely to visit the description pages of such products.
  • Reviews contain additional information, e.g., photos, and help customers choose between different offers.
  • According to our information, products with reviews are added to cart 30% more often than those without any.

See the presentation to learn how to improve the rating and attractiveness of your products.

To make sure your products are added to cart more often, we recommend collecting at least 5 reviews per product. Ozon can collect reviews from customers for you. The service is chargeable.

Reviews for points #

We can collect customer reviews for your products for points. Here’s how it works:

  1. You set up review collection for products. How to set up review collection for points.
  2. A customer who purchased and received a product will be shown promo materials with a proposal to leave a review at the Ozon website or in the mobile app. See the presentation to learn what the promo materials look like.
  3. If the customer posts a review for a product, they will be awarded points that can be spent on other purchases at Ozon. After a review has been posted, you pay the points to the customer, 1 point = 1 ruble, and Ozon Referral Fee for the service – 10% of the amount of points. How the amount to be paid is calculated.

Setting up review collection #

  1. On the Marketing → Reviews for points page, click on Choose products.

  2. On the newly opened page:

    • Enter the name or description of the product list in the Name field.
    • Select the review collection start date in the Date start field. If in the Conditions for stopping the collection of reviews section you have selected Date or number of reviews, set the Expiration date. When this period is over or you have reached the required number of reviews, the feedback collection will stop.
  3. Click Create list.

  4. Add product(s) for which the reviews are to be collected. Use a product name or product ID to search.

  5. Click Complete the promotion’s creation.

  6. Specify the following information for each product:

    • Number of reviews in a package: the number of reviews to be collected for a product. When this number is achieved, the review collection will stop.
    • Points per review: the amount of points you are willing to provide to a customer for each review with and without photos–reviews with photos are more credible. The minimum amount of points per review is 50.

    Recommended values depend on product price.

    Product price in rubles Desired number of reviews Points per review without photos Points per 1 review with photo
    up to 2000 20 50 100
    2000 – 10000 20 100 200
    above 10000 20 200 300

    You do not have to specify values for each product individually. Flag the desired products and click on Edit. To set values for all products at once, click on Edit all. Specify the values depending on the product's price on the newly opened page. Values recommended by Ozon are shown by default. Click on Apply values. If you specified your own values and would like to revert to the values recommended by Ozon, click on Reset to recommended values, and then, on Apply values.

Review collection is now set up. The top section of the page will display information on review collection: collection period, number of products and overall amount of points for all products you are willing to provide to customers. The overall amount of points is the maximum amount of points that can be provided to customers in accordance with the settings.

How the total amount of points is calculated #

If you specified the following values for a list of three products:

Product Number of reviews in a package Points per review without photos Points per review with photos
1 10 50 70
2 20 100 80
3 30 50 150

Total number of points = 10 × 70 + 20 × 100 + 30 × 150 = 7200

If you discontinue the sales of a product, or it runs out of stock, review collection will stop.

You can stop review collection at any time. To do this, deactivate the toggle switch on the Marketing → Reviews for points page or on the page with the product list. If reviews for a product are not being collected effectively, a yellow warning sign will appear on the Marketing → Reviews for points page next to the name of the product list. In this case, try increasing the amount of points per product review.

How to change the settings of review collection #

You can change the settings at any time. To do this, click on the desired product list on the Marketing → Reviews for points page. On this page, specify the same settings as for the creation of a product list. If reviews for a product are not being collected effectively–there is a yellow warning sign in the product line, try increasing the number of points per review. The values recommended by Ozon are specified in the tooltip.

The new settings will become effective the next day. The reviews posted before the new settings become effective will be calculated based on the previous rates.

How to view collected reviews #

Click on Download all reviews in the Reviews for points section on the page with the list of products you are collecting reviews for. A list of reviews collected to date will be downloaded in CSV format.

The list contains:

  • review texts;
  • product assessments;
  • customers' public details–the customer’s name as specified in their profile or no details, if the customer posted a review anonymously.

How the amount to be paid for provided points is calculated #

You will be charged for the points paid to the customer—1 point = 1 ruble, as well as the Ozon Referral Fee of 10% of the amount of points per product. This will be reflected in the acts of provided services you receive twice per month.

How the amount for paid points is calculated #

For example, if you specified the following for a product:

  • number of reviews in a package: 10;
  • points per review without photos: 50;
  • points per review with photos: 100.

Customers posted the following number of reviews for this product:

  • 5 with photos;
  • 4 without photos.

Amount charged for the service = 4 × 50 (points paid for reviews without photos) + 5 × 100 (points paid for reviews with photos) + 70 (10% Ozon Referral Fee) = 770 rubles.

How to learn the amount of points spent #

Click on Download analytics on the page with the list of products you are collecting reviews for. A report in CSV format will be downloaded.

The report will contain:

  • the amount of points spent on reviews for each product;
  • the total amount of points spent.

The report will contain data for the moment of downloading.

How to get in touch with the customer who posted a review #

Ozon does not provide user details to third parties.

You can contact a customer:

  • Via chat, if the customer wrote to you earlier.
  • By posting a response to the customer’s review. To do this, sign up at the Ozon website as an official seller's representative, entering your email address.