Launch a campaign #

1. In the Menu → Product promotion section tap Create campaign.

2. Enter a campaign name that will help you navigate the list quickly.

3. Select the payment type:

   • Per impressions. You set the amount you’re willing to pay for 1000 impressions. You can manage rates manually and change them at convenient intervals.

   • Per clicks. You set the amount you’re willing to pay for each click on the product in the selected position. The rate management auto-strategy enables by default. Rates are assigned automatically. The system takes into account the competition in the category and changes the rates so as to show the product as often as possible within the daily budget.

4. Specify the product category. You can specify the brand and the price range. The number of products suitable for the campaign will be displayed at the bottom of the screen.

   

   To add new products that meet the conditions, enable Add new ones automatically.

5. Tap Continue.

6. Set a daily budget. The minimum value is 550 rubles. By default, the budget is distributed evenly.

7. Specify the campaign launch date. You can launch the campaign immediately after it’s created or schedule a launch date: tap Schedule and specify the date.

8. Tap Continue.

9. Check the campaign details and tap Launch campaign.

Edit the campaign #

In the Menu → Product promotion section tap the campaign name. You can:

• Change the budget. Tap the amount in the Daily budget field and specify a different value.
• Disable the campaign.

You can also change the rate, add or remove a product.

Change the rate #

1. In the Menu → Product promotion section tap the campaign name.

2. Go to the Products tab. To change the rate:

   • For one product: tap the product row or swipe left and select Rate.
   • For multiple products: tap Select multiple, select the products and tap Change rate.
     

3. Edit the rate value or select a competitive rate to set it. The competitive rate may vary for different products.

4. Tap Apply if you change the rate for multiple products.

Delete a product #

1. In the Menu → Product promotion section tap the campaign name.
2. Go to the Products tab. To delete:

   • One product: swipe left and select Delete or tap the product row and tap .

   • Multiple products: tap Select multiple, select the products and tap Remove from campaign.
     

Add a product #

You can add a product to a campaign for which you set rates manually.

1. In the Menu → Product promotion section tap the campaign name.
2. On the Products tab tap at the top right.
3. Select the products you want to add to the campaign. You can:
   • filter the products by category, brand, warehouse, and price;
   • find the products by name, article, or SKU.
4. Tap Add.

View campaign statistics #

Campaign data for the entire period is displayed in the Menu → Product promotion section. To view statistics for the last 7 days, tap the campaign name and go to the Metrics tab.

The app provides statistics on the Consumption, Orders, Clicks, and CTR metrics.

Detailed campaign statistics are displayed in the report. You can download it in your personal account on the website.

How to download the report