Product Characteristics

Table of Content

Correctly filled in characteristics make the product card informative and clear. With the help of filters, the customer will quickly find the products they need and make purchase decisions.

For search algorithms to show your products, we recommend that you fill in the characteristics as detailed as possible. The more detailed the product is described, the more likely the customer will see it in the search results.

Frequent errors when filling in characteristics:

  • incorrect information;
  • search keys and tags in text fields;
  • selection of values not related to the product;
  • data in the wrong format: for example, there are millimeters instead of centimeters in the Length field value.

When filling in the characteristics, use hints with recommendations:

Why characteristics are needed #

  • For site navigation.

    Attributes help to categorize products on the site. The main navigation attribute is Type, you’ll find it in the settings of all categories on the site.

    Some categories use an additional characteristic.

    For example:

    • in the Clothing, Shoes, Accessories categories, the product is categorized by the Type and Gender attributes;
    • skin care creams are categorized by the Type and Application area attributes: if the application area is hands, then the cream will be in the hand products category.

    All navigation attributes in the templates are marked as required.

  • For search.

    The system indexes all the characteristics and searches for products by them. The better and more accurately you fill in the card, the better it will show up in the search results on the site.

  • For filters on the site.

    Getting the product in the filters increases the chance of showing the card to the customer.

    For example, a customer is searching for women’s winter jacket. Then, using filters, they specify the characteristics:

    Color: beige;
    Type: park;
    Print type: plain;
    Style: casual.

    Your product may fit the request, but will not appear in the list if the Print type and Style fields are not filled in on the product card.

  • To compare and examine products.

    The detailed characteristics help customers to study the product and its features, compare products with each other. The more characteristics are filled in the card, the more attractive your product will be for the customer.

Where to specify the required characteristics #

Required characteristics are marked with:

  • red asterisks when added to the personal account;

  • dark blue color and a Required field hint in the Excel template.

How to fill in the color characteristics #

To accurately display the color in the product card, fill in the Product Color and Color name attributes.

Select the dominant product color from the drop-down list when working with a product in your personal account in the Product Color field.

Describe complex colors by listing simple colors. You can use a maximum of 5 colors in the Product Color field.

If there are more than five colors, select the Multicolor option.

When working with the Ozon template, to select multiple colors:

  1. Click on the arrow and view the available values. For example, the Product Color field has values: white, blue, green.

  2. Select one primary color. You can add the rest with a semicolon. The values should be written in the same way as they are written in the drop-down list. For example: “white;blue;green”.

The Product Color attribute is the base color. You can specify any additional color names or unique name in the Color name attribute.
  • Color name: you can give any marketing color names, tone and shade numbers in this attribute. For example: “Scarlet sunset”, “Moulin Rouge, tone No. 5”, “dusty pink warm”.

In which characteristics you can use html #

To make your product card on the Ozon website look attractive, we recommend using html tags in the following characteristics:

  • abstract;
  • organizational details;
  • materials included in the price.

You can use html tags in them:

  • br–line break;
  • ul, li–list.

Usage examples #

Using the tag Result
Line break:

Office paper "Sveto" <br> is also suitable for a home printer
Office paper "Sveto"
is also suitable for a home printer
List:

Paper "Sveto" is suitable for:<ul><li>home printer</li><li>office printer</li></ul>
Paper "Sveto" is suitable for:
  • home printer;
  • office printer.

How to fill in the model name #

The Model name attribute is the product model name that distinguishes it from others.

The model name doesn’t include:

  • product type, brand, and color;
  • numerical characteristics: weight, volume, dimensions, memory capacity, and others.

For smartphones #

For example, Apple produces different iPhone models. If you want to sell an iPhone, in the Model name field, enter: iPhone 5, iPhone X, iPhone XS, iPhone 13, and others.

For example, you want to get 3 positions:

  • Apple iPhone X 128GB smartphone, black;
  • Apple iPhone X 128GB smartphone, red;
  • Apple iPhone X 128GB smartphone, white.

For all three product variants, fill in:

  • Type: smartphone;
  • Brand: Apple;
  • Model name: iPhone X.

This way all three product variants of different colors will be combined into one card by the value in the “Model name” field.

For household appliances #

Household appliance manufacturers often don’t give a specific name for a model. Therefore, the model name of such products can often be equal to the Product ID or the Product ID’s general part.

For example, you sell blue and gray toasters Home Element HE-TS500. Fill in the Model name field, excluding type, brand, and color. For all two product variants, fill in:

  • Type: toaster;
  • Brand: Home Element;
  • Model name: HE-TS500.

Both product variants of different colors will be combined into one card by the value in the Model name field.

Sometimes the model name repeats part of the Product ID, for example:

  • electric kettle Kitfort KT-640-1, blue;
  • electric kettle Kitfort CT-640-2, lilac.

Both kettles of the KT-640 model, but of different colors, which are marked in the Product IDs with numbers 1 and 2.

For both products, fill in:

  • Type: electric kettle;
  • Brand: Kitfort;
  • Model name: CT-640.

Both product variants of different colors will be combined into one card by the value in the Model name field.

For sporting products #

For example, there are two products:

  • Asics Performance Kneepad volleyball knee pads, white, size M;
  • Asics Performance Kneepad volleyball knee pads, white, size S.

The manufacturer gave these products the Performance Kneepad name. Enter it in the Model name field:

  • Type: volleyball knee pads;
  • Brand: Asics;
  • Model name: Performance Kneepad.

Color and size aren’t included in the Model name.

Both product variants of different sizes will be combined into one card by the value in the Model name field.

Sometimes the manufacturer doesn’t give a specific name for the model. The model is distinguished from the others only by the brand and the numeric or alphabetic value. Specify them as the model name. For example:

  • Atemi AKP-02 volleyball knee pads, black, size L, 2 pcs;
  • Atemi AKP-02 volleyball knee pads, blue, size L, 2 pcs.

For both products, fill in:

  • Type: volleyball knee pads;
  • Brand: Atemi;
  • Model name: AKP-02 (matches the Product ID).

Color, size, number of pieces aren’t included in the Model name.

All product variants will be combined into one card by the value in the Model name field, which matches the Product ID.

Sometimes the model name contains a numeric or letter value. Specify this numeric or letter value as the model name. For example:

  • Indigo 2010A volleyball knee pads-TSP, blue, size S;
  • Indigo 2010A volleyball knee pads-TSP, blue, size XS.

For both products, fill in:

  • Type: volleyball knee pads;
  • Brand: Indigo;
  • Model name: 2010A-TSP.

For dumbbells #

The correct model name for the Leco Starter Light 2 kg Dumbbell:

  • Type: dumbbell;
  • Brand: Leco;
  • Model name: Starter Light.

Model Name = Product ID — Dumbbell StarFit DB-201 1 kg:

  • Type: dumbbell;
  • Brand: StarFit;
  • Model name: DB-201.

Model Name ≠ Product ID — Hawk C28745 Dumbbells 2 pieces of 1.15 kg:

  • Type: dumbbells;
  • Brand: Hawk;
  • Model Name: C28745.

For yoga mats #

The correct model name for the Torres Comfort 6 TPE Yoga and Fitness mat is blue/gray 6 mm:

  • Type: yoga and fitness mat;
  • Brand: Torres;
  • Model name: Comfort 6 TPE.

Model Name = Product ID — Yoga and fitness mat Reebok RAYG-11022RD red 4 mm:

  • Type: yoga and fitness mat;
  • Brand: Reebok;
  • Model name: RAYG-11022RD.

Model Name ≠ Product ID — Yoga and fitness mat Body Form BF-YM02 173x61x0.4 cm. (pink):

  • Type: yoga and fitness mat;
  • Brand: Body Form;
  • Model name: BF-YM02.

How to fill in characteristics in some categories #

For some categories, we have prepared detailed recommendations for filling in the characteristics. To study them, select the desired category and download the document in PDF.

Clothing #

Clothing Size Characteristics
Underwear Types (Models)
Dresses Types (Models)
Clothing Styles

Shoes #

Fasteners Types
Heel Types
Footwear Styles
Casual Shoes Features

Necklaces, Accessories & Jewelry #

Glasses and Face Shape Types
Backpacks Types
Earrings Types
Neck Jewelry Models
Jewelry Styles
Brooches and Pins
Headwear Types
Caps Types
Belt buckles Types
Belt Models

Home Textiles #

Guide to Bed Linen, Blankets, Rugs Characteristics
Guide to Curtain Characteristics

Video #

How to avoid errors in product descriptions

“How to create a selling product card” — Ozon Seller Webinar