Promotions

Table of Content

To increase sales and get more orders, promote your products via promotions:

If the product participates in promotions, it will disappear from all promotions after:

  • updating the current price, if the new price is lower than the stock price,
  • automatically applying the market price, if the new price is lower than the stock price.

Learn more about price management

You can monitor your results on charts. Completed promotions analytics is available in your personal account in the Analytics → Promotions section.

What kind of promotions are there #

Ozon #

Ozon regularly hold promotions for customers. We define the terms and conditions for them ourselves. You just need to add your products in the Promotions → Promos section. They will be shown on promotion pages together with Ozon and other partners' products.

You can participate in such promotions for free, but the discounts will be at your expense. Types of promotions that you can join via personal account:

  • Discount. It is set in percents and depends on the Price before discount or Current price that has been in effect for the last 30 days.
    Learn more about direct discounts

  • Stock discount. The mechanics are similar to the previous one, but can be calculated from the Promotional price. A few days before the start, access to such promotion is closed, but with some sellers we can agree in advance on a list and the number of products.

My promotions #

You can promote products by creating your own promotions: you will be able to determine the terms, assortment, and size of discounts for them yourself.

Promotion with target audience #

A promotion with target audience is designed for a certain category of Ozon customers. There is an Segmented tag next to such promotions' names.

You can view the list of customer categories in the promotion description in the Audience block:

Learn more about how to create audience segments

Promotions products can participate in #

Open the Promotions → Promos section and select the Available tab. You’ll see the list of promotions that you can join and their dates.

Promotions products are participating in #

To see the promotion list open the Promotions → Promos section and select the Participating tab.

Click on the necessary promotion. You’ll see the page with the dates and the product list.

Under which promotion the product was bought #

You can find out the promotion under which the product was bought in the Orders section. To do this, open the page with the desired order and hover the cursor over the product price.

Delete product from a promotion #

  1. Open the Promotions → Promos section and select the Participating tab.
  2. Click on the desired promotion. The page with the dates and the product list will open.
  3. Select the desired products and click Delete.

Problems and solutions #

I can’t add the product to the promotion #

Possible reasons:

  • You created the product less than a week ago.
  • Item is out of stock or warehouse balances are 0.
  • The product doesn’t fit the Ozon promotion conditions. The list of eligible products is determined automatically: If a product doesn’t fit, you can’t add it.

The product disappeared from the promotion #

Possible reasons:

  • there was a market price auto-application, and the new price is lower than the promotional price;
  • you changed the price manually.

Learn more about price management