Price Management

Table of Content

What types of prices exist #

You can manage the following:

  • Current price. This is the price at which one can purchase a product on Ozon.

  • Price before discounts. This price will be displayed as crossed out, and customers will see the discount percentage. Learn more about the price before discounts.

Restrictions #

The price before discounts must be higher than the current price.

Too low or too high prices #

There are minimum and maximum price thresholds for all products. The minimum threshold for all categories is 20 rubles. The maximum threshold depends on the product category and is calculated accounting for the cost of delivery to the customer. Download a file with the maximum price thresholds.

The price of the product must be:

  • higher than or equal to the minimum threshold,

  • lower than or equal to the maximum threshold.

The restriction applies when you update the price or create a new product. If you offer products that are already available on Ozon at less than the minimum threshold or more than the maximum threshold, the restriction does not apply to them.

Updating product prices #

To make your offer attractive to the customer, consider the minimum price of the product. It can be seen on its PDP in the Price monitoring block.
After updating the prices, the product may be dropped from promos.

You can edit prices:

  • In your profile: go to Products and prices → Manage Inventory or Products and prices → Manage prices. Click on the price of the desired item and edit the prices on its PDP.

  • In an XLS file: go to Products and prices → Manage prices, download the template, fill it in, and upload the file.

In the file, on the “Products and Prices” sheet, specify the new prices or discounts. Edit only the fields in the green columns; the other values will be calculated automatically. If you don’t want to change a price, leave the cell blank, and it will keep its old value. You can also configure the auto-application of recommended prices.

If a product is participating in a promo #

If a product is participating in a promo, it will be dropped from all promos after:

  • updating its current price, if the new price is lower than the promo price;

  • auto-applying the recommended price, if the new price is lower than the promo price.

You will have to re-configure the promo participation.

You can view the list and end dates of a product’s promos. To do so:

  1. In your profile, go to Products and prices → Manage Inventory or Products and prices → Manage prices and click on the price of the desired product. This will open its PDP.

  2. In the Price management section, select Current price including promos:

The top block displays the price at which the product is currently available. To see the price after all promos are over, select Current price excluding promos in the price control panel.

Learn more about the price of products participating in multiple promos.

If a product is participating in an Ozon promo #

If a product is participating in an Ozon promo, you will see an Ozon promotion mark next to its current price on the Products → Product list or Price → Product prices page. Ozon pays you the difference between the price of a product participating in an Ozon promo and the price excluding the promo. The payment for the sale of the product will be calculated based on the price you set for the product.

The price including the Ozon promo will also be shown on the PDP.

The price on the PDP may differ from the price including the Ozon promo, as displayed on Products and prices → Manage Inventory or Products and prices → Manage prices. This is possible if Ozon promos are not available to all users. For example, those only available through the use of a special promo code.

Price update history #

You can see the history of product price updates. To do so:

  1. In your profile, go to Products and prices → Manage Inventory or Products and prices → Manage prices and click on the price of the desired product. This will open its PDP.

  2. In the Price history section, click on the Download XLS button.

The history file will be downloaded. Updated prices will be highlighted: