Types of prices #
You can manage the following:
- Current price. This is the price at which customers can purchase a product on Ozon.
- Price before discounts. This price will be displayed as crossed out, and customers will see the discount percentage. Learn more about price before discounts.
Price before discounts must be higher than the current price.
Too low or too high prices #
There are minimum and maximum price thresholds for all products. The minimum threshold for all categories is 20 rubles. The maximum threshold depends on the product category and is calculated taking into account delivery costs to the customer. Download a file with the maximum price thresholds.
The product price must be:
- higher than or equal to the minimum threshold,
- lower than or equal to the maximum threshold.
The restriction applies when you update the price or create a new product. If you offer products that are already available on Ozon at less than the minimum threshold or more than the maximum threshold, the restriction doesn’t apply to them.
Updating product prices #
To make your offer attractive to customers, pay attention to the minimum product price. You can view it on its PDP in the Price management section.
After you update the prices, the product may be dropped from promos.
You can edit prices:
In your profile: go to Products and prices → Manage Inventory or Products and prices → Manage prices section. Click the necessary product price and edit the prices on its PDP.
In an XLS file: go to Products and prices → Update prices section, download the template, fill it in, and upload the file.
In the file, on the “Products and prices” sheet, specify the new prices or discounts. Edit only the fields in the green columns; the other values will be calculated automatically. If you don’t want to change a price, leave the cell blank, and it’ll keep its old value. You can also set up the auto application of recommended prices.
Via API: use the price update method.
If product is participating in a promotion #
If product is participating in a promo, it’ll be dropped from all promos after:
- updating its current price, if the new price is lower than the promo price;
- auto-applying the recommended price, if the new price is lower than promo price.
You’ll have to re-configure the promo participation.
You can view the list and end dates of a product’s promos. To do this:
In your profile, go to Products and prices → Manage Inventory or Products and prices → Manage prices section and click the necessary product’s price.
In the Price management section, select Current price including promos.
The top block displays the price at which the product is currently available. To see the price after all promos are over, select Current price excluding promos in the price control panel.
If product is participating in Ozon promotion #
If product is participating in Ozon promo, you’ll see an Ozon promotion label next to its current price in the Products and prices → Manage Inventory or Products and prices → Manage prices section. Ozon pays you the difference between the price of a product participating in Ozon promo and the price excluding the promo. The payment for the product sale will be calculated based on the product price you set.
The price including Ozon promo will also be shown on the PDP.
The price on the PDP may differ from the price including Ozon promo, as displayed in Products and prices → Manage Inventory or Products and prices → Manage prices section. This may happen if Ozon promos aren’t available to all users. For example, those only available when using a special promo code.
Price update history #
You can view the history of product price updates. To do this:
In your profile, go to Products and prices → Manage Inventory or Products and prices → Manage prices section and click on the necessary product price.
Go to Price change history tab and select time period you want to view data for.