This page provides information on working with the renewed interface.

How to go back to the previous interface

To go back to the previous interface and continue working with the list of campaigns, click Previous version of the page at the top right corner.

When you switch to the previous interface:

• If you’ve launched a promotion in search results for some of your products on a new page, these products will join a separate “[Суперкампания]" campaign. You can add and remove products from the “[Суперкампания]" campaign through the previous interface.
• If you’ve changed the product’s rate through the new interface, the product will be removed from all campaigns and added to the “[Суперкампания]" campaign with a new rate.
• If you’ve removed a product from promotion in the new interface, it’ll be removed from all campaigns in the previous interface.

Learn more about working with the previous interface

If you run into debt, we’ll suspend access to promotion tools and resume it when the balance is in surplus.

How to check your balance

Search helps customers find the right products. You can influence the position of your products in the search results by working with PDPs and using the “Promotion in search results” campaign.

Products of the “Promotion in search” campaign compete for:

• Higher places in search results
• Stencil positions

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You pay only for orders of products from search results, categories, and recommendations: the «Рекомендуем также» (Also recommend), «Покупают вместе» (Buy together), and «Также покупают» (Also buy) blocks in the PDP. Rates from promotion in search results are automatically used in the recommendation shelves. You don’t have to pay for impressions in search results or recommendations.

Recommendations are added automatically and selected for each user individually, based on the history of their actions: PDP views, adding products to favorites, cart, or purchases.

When forming a list of products in the catalog, search results, or recommendations, the ranking algorithm also takes into account the rate that you set for the product.

You pay only for orders of products from stenciled positions: from search results, catalog, recommendation shelves in the PDP, and other most visited pages. You don’t have to pay for impressions in these places.

Learn more about stencils

Products that can be promoted in search results #

The product is suitable for promotion in search results if:

• it’s been sold on Ozon for more than 30 days,
• it’s been ordered at least once in the last 14 days.

If the product added to the campaign doesn’t meet the conditions, its promotion stops. You don’t have to remove the product from the promotion. When both conditions are met, the promotion will automatically resume with a competitive rate.

If your products aren’t suitable for promotion in search results, you can promote them via stencils. To view a list of such products:

1. Go to the Promotion → Promotion in search results section.
2. Click Filters and select No promotion.

Set up promotion #

In your personal account #

To launch a promotion:

1. In the Promotion → Promotion in search results section click Add products.

2. Select products from the list or use search and filters. You’ll see the products you can add on the left, and the products you want to promote on the right. You can find them by product name, Ozon ID, article code, or using the Not in stencils filter for products that don’t participate in any campaigns yet. To add a list of products, click and enter several article codes or Ozon IDs at once. You can copy the list from the product report in the Products and prices → List of products section.

   

   You can add or remove products at any time or move them from one campaign to another.

3. Competitive rate will be automatically set for the products. You can keep it or set your own.
   How to set your rate

4. At the top right corner, click Add.

   

If the product is not on the list, it doesn’t meet the conditions.

When creating and editing a product #

You can add products to a campaign when creating a PDP:

1. Go to the Products and Prices → Add Products → Manually section.
2. Fill out the PDP.
3. Click Finish creating and check the product information in the Preview section.
4. In the Product promotion section manage promotion in search. It’s enabled by default. Оnce you save the product, it’ll be added to the promotion in search with a minimum rate for the category. If you don’t want to promote a product, uncheck the Promotion in search results box.
5. Click Submit.

You can add or remove products from the promotion at any time on the Promotion in search results page.

If you’ve added a product to the promotion but it’s not getting promoted yet, make sure it meets the conditions.

Via XLSX template #

You can add products to a campaign when creating or editing them via the XLSX template. To do this, in the Name and prices section in the Enable promotion column, select Yes and upload the file to your personal account.

Learn more about filling out the template

Once we check the template, the products will be added to the promotion in search results with a minimum rate for their category. You can find them on the Promotion → Promotion in search results page.

If you’ve added a product to the promotion but it’s not getting promoted yet, make sure it meets the conditions.

Manage promotion #

Rate #

The rate is calculated as a percent of the price at which the customer bought a product after all discounts had been applied and bonus points withdrawn. You define the rate for each product individually. To raise the product in the search results, increase the order rate.

Set a rate #

The minimum withdrawal amount is 5 rubles. It doesn’t depend on the rate.

The rate is set as a percentage of the price at which the customer bought the product after applying all discounts, deducting bonus points and VAT. You can set the rate for each product yourself. The available step when changing the rate is 0.1%.

To promote a product, set a minimum rate. It’s determined by product category and subcategory. You’ll see the current minimum rate when setting up a promotion in your personal account.

Minimum rates for promoting products of different categories

To promote the product, set the rate. Each category has its own rate. You can see it when setting up the promotion.

To change the rate:

1. Go to the Promotion → Promotion in search results section.
2. Set a rate:
   • For one product: in the “Rate” column, click on the rate value and enter a new one.
     
   • For several products: select the products and click Set a rate on the bottom right, select Set value and specify your rate.
     
3. Click Apply.

The system will calculate the forecast of product impressions with and without a rate. Change its value to find the optimal rate. The forecast is approximate: the values may change due to the rates of other sellers or the addition of new positions to the promotion in the search. The current product rating, price, and other factors also influence the forecast.

You can change the rate at any time. The new values will appear in the system within 3 hours.

To raise the product even higher in the search results, increase the rate. Focus on the competitive rate value, which is recommended for the order. This value helps to understand what rate other sellers set in the category.

The value of the competitive rate is calculated as the median of all rates in the lower-level category and shows that half of the products have a rate below this value, and the other half has a higher one.

Disable promotion #

Go to the Promotion → Promotion in search results results section and disable promotion or remove the product from the list. To remove:

• One product: in the last column of the product’s row, click the bin icon and confirm that you want to remove the product.
• Multiple products: select the products, click the bin icon at the bottom right and confirm that you want to remove the product.

Statistics #

In the metrics panel

You can find the metrics panel in the Promotion → Promotion in search results section. It displays the current metrics for each position for the selected period:

• Impressions is the number of impressions of the promoted product at all possible display locations.
• Clicks is the number of visits from the promoted position to the PDP.
• CTR (click-through rate) is the ratio of the number of clicks to the number of impressions.
• Orders is the number of promoted products purchased during the selected period, and the turnover of products sold in rubles. The metric includes statistics on all products combined into one PDP by color, size, volume, or other characteristics. For example, if a customer clicks on the promoted PDP of a blue T-shirt, but ends up choosing a red one, we take into account the order with the rate assigned to the product for promotion. In this column you can also see the turnover for the products in rubles.
• Expenses is the cost of product promotion.
• CRR (cost revenue ratio) is the ratio of the promotion cost to the cost of products sold.
• Reach is the percentage of customers who saw the product out of the total audience you could reach. The calculation takes into account all cases when there was a chance to show your product to customers, and the number of real impressions for the selected period. The metric value updates daily. The higher it is, the more likely the product will be seen:
  • below 5% is the low value, the reach is below average;
  • 5–12% is the optimal value;
  • 12% and above is the high value, the reach is above average.
• Last updated is the date when the product was added to or removed from the campaign.

To sort products by metric value, click next to it. In the first place, we show products with promotion enabled.

In the report

You can download the promotion report in your account. In the report, in addition to data from statistics, you can see:

• order number and the date it was made;
• Ozon ID;
• SKU, name, and product cost;
• sale price;
• rate and expense.

To download the report:

1. In the Promotion → Promotion in search results section click Extra info → Order report.
   
2. Select the report type and period and click Download CSV.

On the “Analytics” tab

To view the analytics:

1. In the Promotion → Promotion in search section, go to the Analytics tab.
2. Select the promotion type.
3. Select a time period up to 90 days.
4. Select the products or product categories for which you want to view the data.

The graph displays data for the selected period. To view graphs for other metrics, switch between tabs.

• Expense
• Sales
• Advetising-to-Sales Ratio
• CTR
• Order total

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Click the value to see it on the graph:

• Expense: the cost of promoting the products.
• Expenses share in turnover: the percentage of promotion expenses to the total sales amount.

Click the value to see it on the graph:

• Sales: the total sales amount in rubles.
• Orders: the number of sold products with an activated promotion.

Click the value to see it on the graph:

• Advetising-to-Sales Ratio: the percentage of promotion expenses to the total sales amount.
• Sales: the total sales amount in rubles.
• Expense: product promotion expenses.

Click the value to see it on the graph:

• CTR (click-through rate): the ratio of the number of clicks to the number of impressions.
• Impressions: the number of impressions of the promoted product.
• Clicks: the number of clicks on the promoted product.

Click the value to see it on the graph:

• Order total: the average cost of promoting one order. It’s calculated by the formula: Order total = Promotion сost / Number of orders
• Cost per click: the cost of each click on the promoted product. It’s calculated by the formula: Cost per click = Promotion cost / Number of clicks

Improve metrics #

Here’s how you can increase your sales besides promoting products in search results:

• add a video cover;
• add more information to the PDP;
• collect reviews and increase the PDP’s rating;
• change prices to match the market;
• launch a promotion;
• give customers a special offer.

Visibility index #

The visibility index displays the search results or catalog page where a product was most frequently shown over the previous 24 hours. For example, if index — 1, customers more often saw the product on the first page of the search results or catalog. If it’s further than the 10th page, the visibility index will show the 10+ value.

When calculating the index, the system uses only product views when sorting by popularity, without taking into account other filters.

Product position in search, catalog, or the display frequency in recommendations may differ for various search queries and customers.

Add product to favorites #

To quickly find a product in the promotion, add it to favorites. To do it, click in the product row.

Pay for promotion #

The money spent on promotion is deducted once a month from the accruals for orders. You don’t need to replenish the budget for promotion in advance.

You can see the daily expense for promotion in the report or in the Finance → Accruals → Additional services section of your personal account.

You can also find the promotion costs in the UTD with additional services section. Ozon forms monthly closing documents within 5 working days of the following month. We upload them to your personal account no later than the 8th calendar day of the month.

Which orders are included in the campaign statistics #

The order will be included in the statistics if the customer:

1. Clicks on the PDP or adds the product to the cart or favorites from:
   • search results,
   • category pages,
   • recommendation shelves.
2. Places an order within 30 days after that.

Payment is deducted for all orders that the customer places within 30 days after interacting with the promoted product, even if at the time of purchase the product was no longer promoted.

The order is also taken into account if the customer:

• re-orders the product from the promotion or through the Repeat order;
• buys a product of the same model, but of a different type.

The statistics take into account only paid orders that customers place after interacting with the product in a promoted position.