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Table of Content

You can add products one by one in your profile in the Products and prices → Add product section.

Before creating a product, check whether it’s already available on Ozon. If yes, you won’t have to fill in all the product details manually.

Step 1. Find products #

  1. Enter a search phrase in the Products and prices → Add products → Other sellers already have the product on Ozon block. The system will select products that may suit you.

  2. If the search has yielded suitable products, click Select—they will be added to the list, from which you can add them to your inventory. The seller of the product may prohibit copying its PDP. In this case, select another similar product.

  3. If necessary, enter a new search phrase and search for other products.

Step 2. Add products to your inventory #

  1. When you have found all the products, click Complete adding. A list with the products you have selected will open.

  2. Specify Product ID and price for each product.

  3. Click Add products.

Manually #

When uploading the products of the following categories: “Fur coats”, “Shoes”, “Clothes”, “Cameras and flash lamps”, “Tires”, “Light industry goods”, “Perfumes and eau de toilette”, specify the CN FEA (FEACN) (Commodity Nomenclature for Foreign Economic Activities of the Customs Union) or OKPD2 code for each product in the OKPD (Russian classifier of products by type of economic activity) or CN FEA code field.

If you don’t know which category your product belongs to, and it isn’t a banned product, select “FEACN 29.09.20.20 - CROSSBORDER PRODUCTS” or “2812 Crossborder products”. However, it’s better to choose the OKPD/FEACN code that matches your product.

If you haven’t found your product on Ozon, you’ll have to create it. To do this, in the Products and prices → Add products block, click Manually.

If there are several variants of your product, for example, color, size or weight, each variant should be separate product. For example, a 42 size T-shirt and a 44 size T-shirt are different products. Add each product separately and specify different Product IDs for the products. You can merge them in a single PDP.

Learn more about merging products into a single PDP

Step 1. Fill in the main characteristics #

  1. Fill in the following fields:

    Field What to enter Example
    Name The product name is generated via one of the following methods:
    • Compiled automatically out of mandatory characteristics, by default for all categories. The name is generated based on the following pattern: type + brand + model + characteristics important for the category. To compile the name automatically, leave the Name field empty.
    • Manually set: you can specify the name to be shown at the PDP yourself. Such names have to pass moderation and must meet certain requirements.    		 Correct:
    Smartphone Apple iPhone X 64GB, Silver

    Incorrect:
    The best smartphone! iPhone X
    Product ID The Product ID or the product number in your database.

    Each product must have a unique Product ID. For example, a notebook with a red cover and a similar notebook with a blue cover are different products. Add another product with a new Product ID separately.

    If there are repeating Product IDs in your database, change them to unique ones. For example, add product colors, sizes, or "_1", "_2", "_3" to the Product IDs.    		 U157

  2. Select a product category. Selecting the right category is important, as the referral fee will be charged depending on the category. If you didn’t find a suitable one or specified the wrong category, message us or click at the bottom of your profile and select Create a request → Content / Work with the product card → Invalid Referral Fee and/or Product category.

    Learn more about clothes, shoes, and accessories categories

  3. Set up the price and VAT rate. You can specify the price before discounts at which the item has been sold before. Customers will see the crossed out price and discount percentage. Price before discounts must be higher than the current one.

  4. Specify the weight and dimensions of the packaged product. For each product category, there are maximum and minimum values, but no more than 2,500 mm for length/width/height. The weight shouldn’t exceed 160,000 g.

    You can specify the dimensions of the product without packaging in the Characteristics section.

  5. Click Next. The system will check whether such a product is already available on Ozon. If this product is already available, you’ll see a “Your product appears to be on Ozon already” notification. Click Save product. It will appear in your inventory, and your offer will be linked to the PDP automatically. Examples of offers on PDPs:

What affects the offer sequence:

  • Product availability in the warehouse.
  • Price: the lower the price, the higher the product is on the list.
  • Warehouse placement: if the price is the same, the offer with the product placed in an Ozon warehouse will be higher.
  • Date added: if the price and warehouse of placement are the same, the offer with the product added to Ozon earlier will be higher.

If there’s no such product yet, you’ll proceed to the next step.

Step 2. Specify product characteristics #

For a new product, fill in the additional characteristics. They will appear on the PDP. To make the product more attractive to customers, enter as many characteristics as possible.

If the product has several variants, for example, colors or sizes, fill in the Merge in a single PDP field. It will pack the products into a single PDP, so it should be the same for all variants. We recommend you to learn other features of merging products in a single PDP.

Examples of variants

If you are planning to sell:

  • Lots of several pieces of one product, for example, 3 bars of soap in one package: when uploading the products, specify the required number of products, for example, 3, in the Items per product field.
  • Single-piece products: specify “1” in the Items per product field.

How to manually create multiple product variants #

To manually add several product variants, go to the Options table tab. The table already contains all the product variants.

Learn more about the table of variants

In this table you can:

  • generate barcodes;
  • change parameter values: for one or all models;
  • delete the product variant.

When it’s ready, click Next. To check all product variants, click Product Information → Add products.

How to edit multiple products at once #

Use this method to update the same fields in multiple PDPs.

You can edit the characteristics common to all categories: name, price, dimensions and weight, image, video, and video cover.

How to edit multiple products:

  1. Go to the Products and prices → Manage Inventory section.
  2. Check which positions to change.
  3. Click Other actions → Edit products.

You can change the fields in the table with the selected product metrics. To do this, double-click on the cell to add or change the value. Click Fill out in bulk to specify the same value for all products.

Click Save.

Step 3. Add product images and videos #

Upload the following for your product:

  • Main image. Shown first on the PDP.
  • Additional images.
  • Images of the product or item color options, if available.
  • Videos, if available.

Learn more about uploading videos

Learn more about image requirements

To make an image the main one, drag the image so that it comes first.

Click Next.

Copying products inside your personal account #

If you have a lot of similar products, you can copy your own PDP and change the fields, so you don’t have to create an entire product.

To do this:

  1. In the Products and prices → Manage Inventory section click on the line with the necessary product and select Create copy.

  2. Specify the Product ID and barcode and check the rest of the information. We copied it from the existing PDP. You can change all but the product category.

  3. Fill in the characteristics. At least one of them must be different from the original product, otherwise the system won’t let you save the product.

To create a product variant, make:

  • Common characteristics the same. For example, a brand. We’ll use them to merge products into one PDP.
  • Variable characteristics different. We’ll use them to make a switch on the PDP. For example, to select the color, size, or volume.

  1. Check that all the pictures fit the new product, and replace them if necessary.

  2. If everything is correct, click Add product.

    The product will appear as a separate line in the Products and prices → Manage Inventory section.

Step 4. Check the product details #

Check the correctness of the details you entered and click Add product.