In Your Profile

Table of Content

You can add products one by one in your profile, on the Products and pricesAdd product page.

Before creating a product, check whether it is already available on Ozon. If yes, you will not have to fill in all the product details manually.

Step 1. Find products #

  1. In the Product already sold on Ozon section, enter a search phrase and click Find. The system will select products that may suit you.

  2. If the search has yielded suitable products, click on Select , and they will be added to the list, from which they can then be added to your inventory. The seller of the product may prohibit copying its PDP. In this case, select another similar product.

  3. If necessary, enter a new search phrase and search for other products.

Step 2. Add products to your inventory #

  1. When you have found all the products, click on Complete adding. A list with the products you have selected will open.

  2. Indicate the Product ID, price for each product. In the VAT area, select Exempt.

  3. Click on Add Products.

Manually #

When uploading the products of the following categories: “Fur coats”, “Shoes”, “Clothes”, “Cameras and flash lamps”, “Tires”, “Light industry goods”, “Perfumes and eau de toilette”, indicate the CN FEA (FEACN) (Commodity Nomenclature for Foreign Economic Activities of the Customs Union) or OKPD2 code for each product in the OKPD (Russian classifier of products by type of economic activity) or CN FEA code field.

If you do not know which category your product belongs to, and it is not a banned product, select “FEACN - CROSSBORDER PRODUCTS” or “2812 Crossborder products”. However, it is better to choose the OKPD/FEACN code that matches your product.

If you have not found your product on Ozon, you will have to create it. To do this, in the New product block, click on Add new product.

If there are several variants of your product, for example, color, size or weight, each version is a separate product. For example, a 42 size T-shirt and a 44 size T-shirt are different products. Add each product separately and specify different Product IDs for the products. You can combine them in a single PDP. Learn more about combining products into a single PDP

Step 1. Fill in the main characteristics #

  1. Fill in the following fields:

    Field What to enter Example
    Name The product name is generated using one of the following methods:
    - Compiled automatically out of mandatory characteristics, by default for all categories. The name is generated based on the following pattern: type + brand + model + characteristics important for the category. To compile the name automatically, leave the Name field empty.
    - Manually set (you can specify the name to be shown at the PDP yourself). Such names have to pass moderation and must meet certain requirements.
    Smartphone Apple iPhone X 64GB, Silver
    The best smartphone! iPhone X
    Product ID The Product ID or the product number in your database.

    Each product must have a unique Product ID. For example, a notebook with a red cover and a similar notebook with a blue cover are different products. Add another product with a new Product ID separately.

    Learn more
    If there are repeating Product IDs in your database, change them to unique ones. For example, add product colors, sizes, or "_1", "_2", "_3" to the Product IDs.
  2. Select a product category. Selecting the right category is important, as the referral fee will be charged depending on the category. If you did not find a suitable one or indicated the wrong category, message us by following the link or clicking on the message icon at the bottom of your profile and selecting Create a request. Then select the "Content / Working with PDPs" section and the "Invalid Referral Fee and / or Product category" subsection.

    Learn more about clothes, shoes, and accessories categories

  3. Set up the price and select Exempt or Not subject to in the VAT rate area. You can specify the price before discounts at which the item has been sold before. Customers will see the crossed out price and discount percentage. Price before discounts must be higher than the current one.

  4. Specify the weight and dimensions of the packaged product. For each product category, there are maximum and minimum values, but no more than 2,500 mm for length/width/height. The weight should not exceed 160,000 g.

    You can specify the dimensions of the product without packaging in the Characteristics section.

  5. Click on Next , and the system will check whether such a product is already available on Ozon. If this product is already available, you will see a notification reading "Your product appears to be on Ozon already". Click on Save the Product. It will appear in your inventory, and your offer will be linked to the PDP automatically. Examples of offers on PDPs:

What affects the offer sequence:

  • Availability of the product in the warehouse.
  • Price: the lower the price, the higher the product is on the list.
  • Warehouse placement: if the price is the same, the offer with the product placed in an Ozon warehouse will be higher.
  • Date added: if the price and warehouse of placement are the same, the offer with the product added to Ozon earlier will be higher.

If there is no such product yet, you will proceed to the next step.

Step 2. Specify product characteristics #

For a new product, fill in the additional characteristics. They will appear on the PDP. To make the product more attractive to customers, enter as many characteristics as possible.

If the product has several variants, for example, colors or sizes, fill in the Combine in a single PDP field. It will pack the products into a single PDP, so it should be the same for all variants. We recommend you to learn other features of combining products in a single PDP.

Examples of variants

If you are planning to sell:

  • Lots of several pieces of one product, for example, 3 bars of soap in one package: when uploading the products, enter the required number of items, for example, 3, in the Items per product field.
  • Single-piece products: enter 1 in the Items per product field.

How to manually create multiple product variants #

To manually add several product variants, go to the Table of variants tab. The table already contains all the product variants.

Learn more about the Table of variants

In this table you can:

  • generate barcodes;
  • change parameter values: for one or all models;
  • delete the product variant.

When it’s ready, click Next. To check all product variants, click Product InformationAdd Products.

How to edit multiple products at once #

Use this method to update the same fields in multiple PDPs.

You can edit the characteristics common to all categories: name, price, dimensions and weight, image, video and video cover.

How to edit multiple products:

  1. Open the Products and pricesList of products section.
  2. Mark which positions to change.
  3. Click ActionsEdit products.

You can change the fields in the table with the selected product metrics. To do this, double-click on the cell to add or change the value. Click Fill out in bulk to specify the same value for all products.

Click Save.

Step 3. Add product images and videos #

Upload the following for your product:

  • Main image. Shown first on the PDP.
  • Additional images.
  • Images of the product or item color options, if available.
  • Videos, if available.

Learn more about uploading videos

Learn more about image requirements

To make an image the main one, hover over it and click on the star.

Click Next.

Copying products inside your personal account #

If you have a lot of similar products, you can copy your own card and change the fields so you don’t have to create an entire product.

To do this:

  1. In the Products and prices → Manage inventory section click on the line with the necessary item and select Create copy.

  2. Specify the Product ID and barcode and check the rest of the information–we copied it from the existing card. You can change all but the product category.

  3. Fill in the characteristics. At least one of them must be different from the original item, otherwise the system will not let you save the product.

To create a variant of the product, make:

  • common characteristics the same. For example, a brand. We’ll use them to merge the products into one card;

  • variable characteristics different. We’ll use them to make a switch on the card–for example, to select the color, size, volume, etc.

  1. Check that all the pictures fit the new product, and replace them if necessary.

  2. If everything is correct, click Add product.

    The product will appear as a separate line in the Products and prices → Manage Inventory section.

Step 4. Check the product details #

Check the correctness of the details you entered and click Add Product.