From February 7 to March 12, 2024 Ozon runs “Joyful” and “Amazing” sales that will share most of the sale dates. The sale is dedicated to Fatherland Defender’s Day on February 23 and International Women’s Day on March 8.
From February 7 to March 12
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SUPERhits is a sales scheme with an over 8% discount throughout all days of the sale period and advanced promotion comparable only to “MegaHits” products.
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Hits is a sales scheme with a 5% discount throughout all days of the sale period and advanced promotion, that gives products an advantage over the ones that don’t participate in the sale.
From February 14 to February 20
- MegaHits. Joyful Sale is a sales scheme with an over 10% discount throughout all days of the sale period and maximum promotion.
From February 28 to March 12
- MegaHits. Amazing Sale is a sales scheme with an over 10% discount throughout all days of the sale period and maximum promotion.
The minimum discount depends on the product category. It’s automatically determined when you add a product to the promotion.
Adding products to a promotion automatically #
All products that are in stock as of January 30, 2024, and have had sales in the last 30 days are automatically added to the “Hits”, “SUPERhits” sales, and “MegaHits. Joyful Sale”. You can add or remove products at any time until both sales end.
On February 13, 2024 Ozon will add products to the “MegaHits. Amazing Sale” according to the same principle. You can remove them or add more products to the sale at any time.
Which products can participate in sales #
You can participate in sales with any products except for alcohol, electronic cigarettes, and smoking supplies. To participate in a sale, your products must meet at least two of the following requirements:
- less than 10% of complaints about the product;
- less than 10% of refunds, non-purchased products, and unclaimed orders;
- the average rating of the product not less than 3.
How the sales differ #
| What we offer | “MegaHits” | “SUPERhits” | “Hits” |
|---|---|---|---|
| Access to all products participating in the sale from the main pages of website or mobile app by clicking the banner | Yes | Yes | Yes |
| Access to products on the sale page | Yes | Yes | Yes |
| Sales filter in the search | Yes | Yes | Yes |
| Stocks counter on the PDP | Make sure to update the stocks | You can update the stocks manually. They’ll be updated automatically if the product has been sold for the last 30 days | You aren’t required to update the stocks, but we recommend doing it |
| Position in search and categories | Maximum for the entire sale period | Below “MegaHits” products | Above products outside the sale |
| Regional coefficient | Yes | Yes | Yes |
| Promotion in regional search results | Yes | Yes | Yes |
How to add products to promotions #
All products that are in stock as of January 30, 2024 and have had sales in the last 30 days are automatically added to the “Hits”, “SUPERhits”, and “MegaHits” sales. On February 13, 2024 Ozon will add products to the “MegaHits. Amazing Sale.” according to the same principle. You can edit the product list, their quantity, and increase the discount.
Sales discounts aren’t cumulative. If you add a product to two different sales, it’ll be sold at the price of the sale with a higher discount. The smaller discount will apply when the products from the promotion with the larger discount are sold out.
You can add or remove products at any time until the sale ends.
Discount amount #
The discount amount depends on the product category and the promotion mechanics. Ozon calculates the discount amount from the average product price over the last 30 days. For example, if the average product price is 900 rubles, we’ll ask for a discount from this price. To calculate the discount, Ozon compares the prices of similar products from your competitors on Ozon and other sites.
If the product participated in previous promotions, when adding a product:
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To any promotion: Ozon doesn’t take into account the price set for the “SUPERhits” in the “Final sale of the year” and “Winter Clothing Sale (and more)” sales.
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To “Hits”: if the product participated in the “Hits” of another sale within 30 days, we’ll calculate a discount from the previous promotional price. Such a discount will be lower than for the product that didn’t participate in previous “Hits”.
Ozon will limit the minimum discount for the promotion duration:
- From 5% on products with a regular price up to 10,000 rubles.
- At least 500 rubles for products more expensive than 10,000 rubles.
- Not higher than competitors' prices on other marketplaces. Special Ozon discounts and seller’s coupons aren’t taken into account.
If the product price doesn’t meet the conditions, you’ll see a price recommendation next to it to participate in the promotion. If you decide not to update the price, Ozon reserves the right to exclude such products from the promotion.
In the “Hits” promotion, you can add and remove products at any time before the sale ends. During the entire promotion, the price shouldn’t be higher than the competitors' on other marketplaces, not taking into account special discounts from the marketplace and seller coupons.
| Category | “MegaHits” | “SUPERhits” | “Hits” |
|---|---|---|---|
| Accessories | from 21% | from 16% | from 11% |
| Adult Products | from 22% | from 18% | from 15% |
| Antiques & Collectibles | from 21% | from 17% | from 12% |
| Beauty & Health | from 18% | from 15% | from 8% |
| Books | from 12% | from 10% | from 8% |
| Car Products | from 10% | from 8% | from 5% |
| Children’s Products | from 15% | from 13% | from 10% |
| Clothing | from 24% | from 18% | from 11% |
| Construction & Repair | from 15% | from 13% | from 5% |
| Digital Products | from 22% | from 19% | from 13% |
| Electronics | from 12% | from 10% | from 6% |
| Food | from 20% | from 17% | from 6% |
| Furniture | from 12% | from 10% | from 7% |
| Games & Consoles | from 19% | from 16% | from 5% |
| Hobbies & Crafts | from 20% | from 17% | from 7% |
| House & Garden | from 14% | from 12% | from 5% |
| Household Appliances | from 12% | from 10% | from 5% |
| Household Chemicals & Hygiene | from 18% | from 15% | from 10% |
| Music & Video | from 12% | from 10% | from 7% |
| Pet Products | from 21% | from 17% | 13% |
| Pharmacy | from 17% | from 14% | from 7% |
| Shoes | from 21% | from 16% | from 12% |
| Sports & Recreation | from 12% | from 10% | from 7% |
| Stationery | from 21% | from 17% | from 7% |
| Tourism, Fishing, Hunting | from 10% | from 8% | from 5% |
Delivery of rFBS orders during sales #
You don’t have to ship products every day, but we recommend that you don’t take days offs during the promotional period to ensure delivery is as fast as possible.
Boosting promotional products #
In the app and on the Ozon website, we’ll:
- Create a separate page for each sale.
- Highlight the products in search results and catalog: there’ll be a sticker on the PDP about participation in the sale and a promotional price.
- Show the stocks counter on the PDPs on promotion days.
- Add a filter by promotional products to the website search.
- Raise the products in search results and catalog for the promotional period. If you participate in the fast delivery program, the products will rank even higher.
- Spend 1 billion rubles to attract 100 million people: we’ll launch TV commercials and ads on radio and on social media, place outdoor advertising in large cities, and send notifications to all customers.
To raise products above other participants of the promotion, in the Promotion → Promotions section click Boost promotions.
Products that don’t participate in the promotions will drop in search results and catalog: it’ll be more difficult for customers to find them.
Track the participation effect #
You can track the participation effect in your personal account, in the Analytics section:
- by promotions: their schedule is compatible with the sales schedule, so that it’s more convenient to track the participation effect;
- by the sales schedule: it most clearly shows how sales are growing at the moment.
