To promote products in the app and on the Ozon website during the “11.11” and “Black Friday” sales, we:
- display products in a promotional selection on the Ozon main page;
- highlight the products in search results and catalog by placing a promotional price on the PDPs along with the tag that indicates participation in the sale;
- show the stocks counter on the PDPs during promotion days;
- add a filter by promotional products to the website search;
- raise the products in the search results and catalog for the promotional period.
Sales dates #
We announce the “11.11” sale on October 16, 2024. From this date, we launch the promotional campaign which includes advertising on TV, billboards, and more. During this period, the products are displayed in the “Discounts of the Week” section.
Learn more about big sales in 2024 (PDF)
11.11 #
Black Friday #
Promotions included in the sales #
Boosting x2. No expiration date
Boosting x3. No expiration date
Boosting x4. No expiration date
Products eligible for promotions #
You can participate with any products except for smoking supplies.
Adding products to promotions #
- Open the Prices and promotions → Ozon promotions section.
- Click the sale title.
- Select products and click Add to promotion.
- Specify the number of items of each product you’ll offer at a promotional price.
- Confirm the promotional price.
Discounts on the “Stock discount” type promotions don’t add up. If the product participates in two different promotions, it’s sold at a price with a higher discount. If you specify a number of items in the promotion with a higher discount and run out of them, another promotional discount takes effect.
You can add or remove products at any time.