Promotions

To increase sales and get more orders, promote your products via promotions:

• add products to one of the promotions that Ozon holds for customers;
• launch your own promotion and determine the terms, products, and conditions by yourself.

To view the list of available promotions and their terms, go to the Prices and promotions → Ozon promotions section and open the Available tab.

You can track your results on graphs. Analytics on completed promotions are available in your personal account in the Analytics → Promotions section.

Promotion features are indicated on PDPs by special icons:

• : additional boosting of promotional products in search results, audience engagement with TV commercials, banners, and via other media channels;
• : the promotion includes automatically added products.

This applies only to big Ozon sales.

Promotion types #

Ozon promotions #

Ozon regularly holds promotions for customers. We define the terms and conditions for them ourselves. You just need to add your products in the Prices and promotions → Ozon promotions section. They will be shown on promotion pages together with Ozon and other partners' products.

You can participate in such promotions for free, but discounts are provided at your expense. The promotion type that you can join via personal account: “Stock discount”.

The product is displayed at the price you set in the promotion settings, unless there is a better price according to the promotion with a higher priority.

Features of this promotion type:

• discounts can be time-limited or permanent;
• you can attract audience via TV and other media channels during global sales and “Discounts of the week”;
• tag and stock counter are displayed on PDPs;
• promotional price calculation may take into account the prices of similar products on other sites;
• you decide when to participate in promotions;
• you can add and delete products at any time;
• you can limit the number of products that you sell on a promotional basis.

If all promotional products are sold out, the price automatically changes to the price of another promotion with a lower priority or returns to the value before the promotion.

All promotions of the “Stock discount” type

The discount amount depends on the product category and the promotion mechanics. We calculate the discount amount from the median product price for the last 30 days. When calculating the median:

• We don’t take into account the product price offered in a promotion with “I want a discount” and “Coupon” mechanics.
• If a product participated in a “Boosting x2”, “Boosting x3”, or “Boosting x4” promotion for a long time within 30 days and the price of this promotion became the median price, we calculate the discount from the price including this promotion. In this case, the discount is smaller than from the price without participating in previous promotions.

Sometimes we give an additional discount on products on your behalf. In this case, we’ll cover the difference between your price and the price for the customer with Ozon points. These points will be used towards your commission fee payment in the current month.

Learn more about points for discounts

My promotions #

You can promote products by creating your own promotions in which you determine the terms, product range, and discount size yourself.

There are several types of promotions you can create yourself:

• With the regular discount. You can add any of your products to such a promotion and set any discount on them, but not below the minimum one. If your product participates in several promotions at the same time, it’s sold at the lowest promotional price. It’s set in percent and depends on the Price before discount or Current price from the last 30 days. If during this period the product stock had no sales compared to similar offers on Ozon, the system offers to increase the discount when adding to the promotion.

  Example

  There is a promotional discount of 23% for products in the “Coffee” category. On October 1, you want to add coffee beans to this promotion. This product was sold little or not at all between August 30 and September 30, although there was stock left. Then the system will offer to increase the discount to 29%.

• Coupon is a promo code that allows customers to get a discount on the purchase.

• Discount of order amount: the product is displayed on the site at the regular price. The discount is applied in the cart if a customer fulfills the minimum order price condition. This promotion type may affect other promotions that are active on the product.

Learn more about seller promotions

Where customers will see promotional products

Discount display on the promotion page #

In the Prices and promotions → Ozon promotions section, you can view a discount from your price to join the promotion.

On the promotion page, you can view:

• the price you set on the product description page;
• the current price including promotions and the current promotions discount from your price;
• the promotional price and the promotion discount from your price.

Example

You set the product price of 1,000 RUB in your personal account. Then you added this product to the “Boosting x2. Unlimited period" promotion.

Before you join the promotion:

• your price is 1,000 RUB;
• the current price including promotions is 1,000 RUB;
• the current promotions discount from your price is 0%;
• the required discount to join the promotion is 15%;
• the promotional price is 850 RUB.

After you join the promotion:

• your price is 1,000 RUB;
• the current price including promotions is 850 RUB;
• the current promotions discount from your price is 15%;
• the required discount to join the promotion is 15%;
• the promotional price is 850 RUB.

Auto-adding products to the promotion #

All products that have had sales in the last 30 days are automatically added to the Ozon promotions. You’ll get a notification 3 days prior to applying the discount. We’ll send it via email and in your personal account.

The discount for customers is provided at your expense. Ozon doesn’t charge you for participating in promotions. You can’t disable auto-adding.

If you set a minimum price for the product:

• Before auto-adding, the promotional price of the product won’t be lower than the minimum value.

  Update the minimum price regularly. Otherwise, we can add the product to our global promotions automatically, without taking the minimum price into account.

  Learn more about managing the minimum price when auto-adding products to promotions

• After auto-adding, the product still participates in promotion. Changing the minimum price doesn’t affect the discount amount. Remove product from the promotion and change the promotional price yourself.
  

  Learn more about removing a product from the promotion

Find automatically added products #

Before the discount is applied #

The product is displayed on the Will be added from (date) tab. You can:

• remove the product from the promotion,
• change the number of products and the discount amount.

Learn more about the delayed application of the discount

After applying the discount #

We’ll highlight such products in yellow on the promotion page in the Prices and promotions → Ozon promotions section. You can edit the list of products in your personal account, via XLS template, or API. You can:

• add products;
• change the quantity of products in the promotion;
• change the discount amount to make the price even more profitable;
• delete products if you don’t agree with the promotional price or terms.
  Learn more about removing a product from the promotion

If the product is added to the promotion automatically and later deleted from it manually, it won’t participate in the promotion again even if you enable auto-application.

Delayed auto-addition of products to the promotion #

In active promotions with no end date we can:

• Add new products. The discount isn’t applied immediately. To find out the date of the price change, open the promotion in the Prices and promotions → Ozon promotions section and go to the Will be added from (date) tab.
• Update the promotional price of products that are already participating in the promotion. Such products are displayed on the Current tab with an active discount and on the Will be added from (date) tab with a new discount, which applies from the specified date.

If you don’t want to apply the price at which we automatically added products, delete them from the promotion or specify your price before the date the discount is applied.

Learn more about deleting products from the promotion and specifying price

For example, on May 8, a product was automatically added to an active promotion without an end date. The product will be on sale at the same price until May 15. If you don’t remove the product from the promotion or edit the price, a new discount will apply on May 15.

Managing products in unlimited period promotions via the XLSX template #

This tool is working in a testing mode, so it may not be available to all sellers.

1. In the Prices and promotions → Ozon promotions section, click Manage products.

2. Select the type of products to manage:

   • current products: the ones that are already being sold at a promotional price;
   • future products: the ones that are automatically added to promotions and will be sold at a promotional price from the specified date.

3. Click Manage products.

   There is a separate XLSX template for each product type. If you change the products quantity and prices in the promotion, these changes aren’t reflected in the template with another product type.

4. In the Download template section, click Download .

   Using this template, you can manage products and prices in promotions. Editable columns are highlighted in green:

   • Current products
   • Future products

   • Participation of the product in the promotion: to add the product to the promotion, select “Yes”. If you leave the field empty, the product will be removed from all promotions. Products automatically added to the promotion have the “Yes*” option preselected.

   • The final price in the sale, RUB : to participate in the promotion, specify the price that doesn’t exceed the value in the Calculated price for participation in the promotion column.

     Example

     You want to participate in the “Boosting x4” promotion. The value in the Calculated price for participation in the Boosting X4 promotion, RUB column is 500 RUB. To participate in the promotion, specify the price that doesn’t exceed this value.

   • Number of products in the promotion, pcs: the amount of products that will participate in the promotion specified in the The promotion at which the product will be sold column. If you don’t want to limit the number of products, leave the field empty or enter “0”.

   You can view the promotion in which your product with set price will participate in the The promotion at which the product will be sold column. When you change the price, the promotion name automatically changes along with it.

   Don’t change the values in other columns so that the file uploads without errors.

   • Participation of the product in the promotion from (date) Products automatically added to the promotion have the “Yes*” option preselected. If you want the product to participate in the next promotion, don’t edit this field. To remove the product from all promotions, clear the field.

   • The final price in the sale from (date), RUB : to add products to the promotion, specify the price that doesn’t exceed the value in the Calculated price for participation in the promotion column. The current product prices are specified in the The current price of participation in the promotion, RUB column.

     Example

     You want to participate in the “Boosting x4” promotion. The value in the Calculated price for participation in the Boosting X4 promotion from (date), RUB column is 500 RUB. To participate in the promotion, specify the price that doesn’t exceed this value.

   • Number of products in the promotion from (date), pcs: the number of products that will participate in the promotion specified in the The promotion at which the product will be sold column. If you don’t want to limit the number of products, leave the field empty or enter “0”.

     You can view the promotion in which your product with set price will participate in the The promotion at which the product will be sold column. When you change the price, the promotion name automatically changes along with it.

   Don’t change the values in other columns so that the file uploads without errors.
   
   You can’t add products to the template with future products. You can only remove them, but you won’t be able to restore them after.
   
   If you remove a product from the template, it can be automatically added again with a new date and discount.

5. Upload the file, check the data, and click Update products. The section with statuses of uploaded products will be highlighted in green.

Change the price and quantity of products #

The same product can be on the Current and Will be added from (date) tabs. If you edit the price or quantity values on one tab, these parameters don’t change on the other.

• Manually
• Via XLS template

1. Open the Prices and promotions → Ozon promotions section and select a promotion.
2. Go to the Will be added from (date) tab.
3. Edit the values in the product row:
   • Promotion discount and Promotional price: if you edit one of the values, another one will be adjusted automatically.
   • Number of products: specify 0 if you don’t want to limit the number of products that participate in the promotion.

1. Open the Prices and promotions → Ozon promotions section and select a promotion.

2. Go to the Will be added from (date) tab.

3. Click Download XLS file → Download.

4. Open the file and edit the values:

   • Total promotional price from (date), RUB must not exceed the Calculated price for participation in the promotion, RUB and Price of products favorable to the customer, RUB values. Otherwise we can exclude products from the promotion.
   • Number of products in the promotion from (date), pcs: specify 0 if you don’t want to limit the number of products that participate in the promotion.

   You can’t change the date when the discount applies. Don’t change the column titles, or the system will reject the file.

5. Save the changes to the file and upload it. To do this, on the Will be added from (date) tab click Upload XLS file → Select a file → Save changes.

To upload the file that includes products with delayed auto-adding, go to the Will be added from (date) tab. If you upload the template on the Current tab, the list of products won’t change.

Change the list of products #

The same product can be on the Current and Will be added from (date) tabs. To remove a product from the promotion, delete it from both tabs.

• Manually
• Via XLS template

1. In the Prices and promotions → Ozon promotions section select a promotion.
2. Go to the Will be added from (date) tab.
3. Select the products and click Delete.

1. In the Prices and promotions → Ozon promotions section select a promotion.
2. Go to the Will be added from (date) tab.
3. Click Download XLS file → Download.

4. Open the file and edit the products you want to delete from the promotion: don’t fill in the Product participation in the promotion from (date) value.

   You can’t change the date when the discount applies. Don’t change the column titles, or the system will reject the file.

5. Save the changes to the file and upload it. To do this, on the Will be added from (date) tab click Upload XLS file → Select a file → Save changes.

To upload the file that includes products with delayed auto-adding, go to the Will be added from (date) tab. If you upload the template on the Current tab, the list of products won’t change.

Audience and geography of promotions #

Some Ozon promotions are designed for:

• certain customers: for example, only for those who are looking for products for the holidays;
• specific regions.

There will be Audience and Geography tags next to the name of such promotion.

Get additional benefits for completing targets #

You can get additional product promotion in search. Keep the share of promotional sales at a certain level or higher during the day. If you complete the target, the next day you get an additional boosting of promotional products.

We calculate the share of promotional sales using the formula:

The turnover of products participating in promotions is the total daily revenue from the sale of products participating in big Ozon promotions. Sales in the “Boosting x2. Unlimited period”, “Boosting x3. Unlimited period”, and “Boosting x4. Unlimited period” Unlimited period" promotion.

Total turnover is the seller’s total daily revenue.

Example 1

The product participates in the seller’s promotion at 200 RUB and in Ozon promotion at 150 RUB. The product counts towards the daily target. Its final price on the Ozon promotion is 150 RUB.

Example 2

The product participates in the seller’s promotion at 150 RUB and in Ozon promotion at 200 RUB. The product counts towards the daily target. Its final price on the seller’s promotion is 150 RUB.

You can track the target completion in the Prices and promotions → Ozon promotions section: we update the data at least once an hour.

• Yesterday: your results for the previous day. If you completed the target yesterday, the competition percentage is highlighted in green, and if you didn’t, it’s red.
• Today: your progress for the current day. Your progress percentage is highlighted in red until you complete the target. Completing a target today affects getting a boost tomorrow.
• Click History of achievements to download a file with values for other days.

Once you complete it, the percentage value turns green.

You can view all promotional sales in the “Sales Report” on the Analytics tab.

Example

On April 17, your share of promotional sales is 45%, and the target is 40%. This means that you’ve completed the target, and on April 18 the products will receive an additional boost in search result.

To keep this boost on April 19, don’t remove products from the promotion and proceed with your April 18 target.

View list of products in a promotion #

1. Open the Prices and promotions → Ozon promotions section and go to the Participating tab.

   

2. Click the necessary promotion.

   If items from the list participate in other promotions, the Available in other promotions column will display:

   • blue icon if the product participates in promotions of the same level at the same time;
   • yellow icon if the product participates in promotions of different levels at the same time.
   

3. Click the icon to view detailed information:

   • Promotions for the specified period: level 1 promotions.

   • Promotions for the period: level 2 promotions.

   • How the price will change: data on the product costs, taking into account the promotions. The table shows:

     • Period and duration: how long the product will be sold at this price. For example, February 7–9, 3 days.
     • Price: cost including all discounts on promotions available to all customers on Ozon.
     • Minimum price: the minimum possible price if a discount on the promotion is applied to the promotion price.

Product in several promotions #

The system calculates the total cost of the product automatically, depending on the type each promotion belongs to.

How to view list of products in a promotion

Learn more about factors that can impact final product cost

Product participates in promotions of the same type #

The final price equals the lowest one among all promotions.

Example

Product price:

• in the first promotion: 500 RUB;
• in the second promotion: 600 RUB.

The final product price is 500 RUB.

Product participates in promotions of different types #

• “Discount” and “Stock discount” promotions.

  In such promotions, we take into account promotional price instead of the discount amount. The final price equals the lowest one among other promotions with the same mechanics.

  Promotion type	Product 1	Product 2	Product 3
  “Discount”	400 RUB	530 RUB	530 RUB
  “Discount”	650 RUB	650 RUB	400 RUB
  “Stock discount”	550 RUB	550 RUB	550 RUB
  “Stock discount”	500 RUB	400 RUB	500 RUB
  Final price	400 RUB	400 RUB	400 RUB

• “Promo code” promotion.

  In this promotion type, we take into account the amount of additional discount instead of the promotional price. If the product:

  • doesn’t participate in other types of promotions, the discount is applied to your price;
  • participates in the “Discount” or “Stock discount” promotions, the discount is applied to the lowest price for these promotions.

  Example

  Promotion type	Product 1	Product 2
  “Discount”	400 RUB	530 RUB
  “Discount”	500 RUB	450 RUB
  Subtotal promotional price	400 RUB	450 RUB
  “Promo сode”: 5% discount	400 RUB - 5% = 380 RUB	450 RUB - 5% = 428 RUB
  Final promotional price	380 RUB	428 RUB

• “Discount of order amount” promotion.

  In this promotion type, we take into account the amount of additional discount instead of the promotional price. We apply the discount to the final price that customers see.

  Example

  Promotion type	Product 1	Product 2	Product 3
  “Discount”	1,000 RUB	2,000 RUB	3,000 RUB
  “Stock discount”	900 RUB	1,900 RUB	2,900 RUB
  “Promo code”	855 RUB	1,805 RUB	2,755 RUB
  Price including the discount for which we accrue points*	770 RUB	1,625 RUB	2,480 RUB
  “Discount of order amount”: from 1,000 RUB	10%	10%	10%
  Final promotional price	770 RUB	1,625 RUB - 10% = 1,462 RUB	2,480 RUB - 10% = 2,232 RUB

  * if there’s no discount for points, the discount on the order amount is applied to the “Promo code” promotional price.

  If customers add several products from the “Discount of order amount” promotion to the cart and the total price exceeds the threshold specified in the promotion conditions, we apply a discount to each item. For example, if customers add all three products from the example in the table to the cart, their total price exceeds 1,000 RUB. Therefore, the 10% discount is also applied to the first product.

Remove product from the promotion #

1. Open the Prices and promotions → Ozon promotions section and go to the Participating tab.
2. Click the necessary promotion. This will open a page with terms and a product list.
3. Select the necessary products and click Delete.

Under which promotion the product was purchased #

You can find out the promotion under which the product was purchased in the Logistics section. To do this, open the page with the necessary order and hover the cursor over the product price.

View the report on a completed promotion #

To view statistics on a completed promotion:

1. Go to the Prices and promotions → Ozon promotions → Completed section.
2. On the promotion card, click → Download statistics.

You’ll get an XLS file with statistics downloaded to your computer. There’ll be 3 sheets: description, promotion results, and data for comparison.

Working with promotions in the Ozon Seller app #

In the Ozon Seller app, you can:

• view the list of available promotions;
• add products to the promotion and set up a discount;
• remove products from the promotion;
• view the promotions in which your products participate, and completed promotions.

How to work with promotions in the Ozon Seller app

Problems and solutions #

I can’t add the product to the promotion #

Possible reasons:

• You’ve created the product less than a week ago.
• Less than 24 hours have passed since the promotion was created.
• Item is out of stock or warehouse stocks are 0.
• The product doesn’t match the Ozon promotion conditions. The list of products matching the conditions is determined automatically: if a product doesn’t match, you can’t add it.