Ozon regularly holds promotions you can use to promote your products. During big Ozon sales, we launch thematic campaigns and advertise your products that participate in promotions.
Current and future sales #
“11.11” and “Black Friday” sales in November #
“11.11” and “Black Friday” are the main sales of the year. On October 16, 2024, we start an advertising campaign. We invest 3 billion rubles to advertise the sales on TV, billboards, radio, and on the Internet. The sales run from October 28 to December 3, 2024. You can participate with any products, except for smoking supplies.
“Surprise sale” from October 16 to 27 #
Autumn sale with a wide range of products of different categories. To participate in it, add products to the unlimited period promotions: “Boosting x2”, “Boosting x3”, “Boosting x4”, and “Boosting x5”. Products participating in the sale are displayed in the promotional selection on the Ozon main page. They have a higher position in search results, a badge on the PDP, and a stock counter.
“WOW-SALE” from September 25 to October 15 #
A big multi-category sale. To participate in it, add products to the “Boosting x2”, “Boosting x3”, “Boosting x4”, “Boosting x5” unlimited period promotions.
Promotion types #
We renamed the “Megahits”, “Superhits”, and “Hits” promotions. Now they’re called “Boosting x4. Unlimited period”, “Boosting x3. Unlimited period”, and “Boosting x2. Unlimited period”.
- “Boosting x4. Unlimited period”: participating products have the biggest discount and the highest position in search results.
- “Boosting x3. Unlimited period”: participating products have an average discount. They are shown higher in search results than products from the “Boosting x2. Unlimited period” promotion.
- “Boosting x2. Unlimited period”: participating products have the lowest discount. They are shown higher in search results than products that don’t participate in promotions.
In the Prices and promotions → Ozon promotions section you can view a list of current Ozon promotions that your products participate in.
Differences between promotions #
| What we offer | “Boosting x4. Unlimited period” | “Boosting x3. Unlimited period” | “Boosting x2. Unlimited period” |
|---|---|---|---|
| Access to all products participating in the sale from the main pages of website or mobile app by clicking the banner | Yes | Yes | Yes |
| Access to the products from the sale page | Yes | Yes | Yes |
| Sales filter in the search results | Yes | Yes | Yes |
| Stocks counter on the PDP | Make sure to update the stocks | You can update the stocks manually. They’ll be updated automatically if the product has been sold for the last 30 days | There’s no need to update the stocks, but we recommend doing it |
| Position in search and categories | Maximum for the entire sale period | Below “Boosting x4. Unlimited period” products | Above products outside the sale |
Discount amount #
The discount amount depends on the product category, promotion mechanics, and prices for similar products on other marketplaces. We calculate the discount based on the median product price in the last 30 days.
For example, if the median price of a product is 900 rubles, we’ll ask you to offer a discount on this price.
To participate in promotions, set a minimum discount of:
- 5% for products with a regular price up to 10,000 rubles,
- 500 rubles for products more expensive than 10,000 rubles.
Product price shouldn’t be higher than the competitors' on other marketplaces. Ozon discounts and seller coupons aren’t taken into account.
If the price doesn’t meet these conditions, the product will be highlighted in red. We’ll ask you to change its price, otherwise Ozon may exclude your products from promotions.
Discounts on products in sale #
If a product with a minimum price is added to promotion, it’s price won’t decrease.
| Category | “Boosting x4. Unlimited period” | “Boosting x3. Unlimited period” | “Boosting x2. Unlimited period” |
|---|---|---|---|
| Accessories | from 24% | from 18% | from 12% |
| Adult Products | from 20% | from 16% | from 10% |
| Antiques & Collectibles | from 18% | from 12% | from 6% |
| Beauty & Health | from 18% | from 13% | from 8% |
| Books | from 13% | from 10% | from 5% |
| Car Products | from 9% | from 7% | from 5% |
| Children’s Products | from 12% | from 10% | from 7% |
| Clothing | from 21% | from 14% | from 8% |
| Construction & Repair | from 14% | from 10% | from 5% |
| Electronics | from 11% | from 8% | from 5% |
| Food | from 17% | from 12% | from 7% |
| Footwear | from 19% | from 16% | from 12% |
| Furniture | from 15% | from 10% | from 5% |
| Games & Consoles | from 14% | from 9% | from 5% |
| Hobbies & Crafts | from 17% | from 11% | from 5% |
| House & Garden | from 15% | from 10% | from 5% |
| Home Appliances | from 12% | from 9% | from 5% |
| Household Chemicals & Hygiene | from 18% | from 13% | from 8% |
| Music & Video | from 12% | from 9% | from 6% |
| Pet Products | from 18% | from 13% | from 8% |
| Pharmacy | from 15% | from 8% | from 5% |
| Sports & Recreation | from 11% | from 9% | from 6% |
| Stationery | from 18% | from 13% | from 7% |
| Tourism, Fishing, Hunting | from 12% | from 8% | from 5% |
Products that can participate in promotions #
You can participate in promotions with any products except for alcohol, electronic cigarettes, and smoking supplies.
To participate in the promotions, your products must meet at least two of the following requirements:
- less than 10% of complaints about the product;
- less than 10% of refunds, unpurchased products, and unclaimed orders;
- the average product rating not less than 3.
If you add into promotion the products that are uploaded less than 60 days ago, we don’t take into account complaints about them, their reviews, and average rating.
Add products to promotions #
You can add or remove products from promotions and change the discount amount at any time until the promotion ends.
Boosting promotional products #
In the app and on the Ozon website, we’ll:
- Create a separate page for each sale.
- Put a sticker on the PDP about participation in the sale and a promotional price.
- Show the stocks counter on the PDPs on promotion days.
- Add a filter by promotional products to the website search.
- Raise the products in search results and catalog.
- Launch TV commercials and ads on radio and on social media, place outdoor advertising in large cities, and send notifications to customers.
You can boost the promotion of your products using special tools. For example, raise products above other participants of the promotion: in the Prices and promotions → Ozon promotions section click Boost your promotions.
Products that don’t participate in the promotions will drop in search results and catalog. It’ll be more difficult for customers to find them.
Track the participation effect #
You can track the participation effect in your personal account in the Analytics section:
- by promotions: their schedule is compatible with the sales schedule, so that it’s more convenient to track the participation effect;
- by the sales schedule: it most clearly shows how sales are growing at the moment.
Price check #
If the product discount doesn’t meet the promotion requirements, we highlight it in red on the Current tab. For the product to participate in the promotion, adjust its price to the one recommended in the Promotion price column.
If you don’t adjust the price, we can stop promoting the product. We send you an email and a notification in your personal account beforehand. After that you have 3 business days to change the price to the recommended one.
FAQ #
If the products have recently participated in other promotions, how to calculate the minimum discount for this one? #
Ozon calculates the discount based on the median product price for the last 30 days. Seller coupons aren’t taken into account.
How is the discount calculated and displayed on the promotion page in the personal account? #
The promotion page displays only the percentage by which you need to reduce the price more.
