Price Management

Types of prices #

You can manage the following:

• Current price. This is the price at which customers can purchase a product on Ozon.

• Price before discounts. This price will be displayed as crossed out, and customers will see the discount percentage.
  

  Learn more about price before discounts

In your personal account, you can see several prices:

• Promotional price is the product price with all promotions applied, but without additional discount we can add. We compensate you for the additional discount with points.

• Your price is the product price you set yourself without promotions.

• Price before discount is the crossed out price that customers see. It should be higher than your price.

• Customer’s price is the product price with all promotions applied and additional discounts compensated with points.

• Minimum price is the price below which a product can’t be sold. We keep the price above this value when adding products to promotions automatically and enabling pricing strategies. Customers can’t see this price. If you set the promotional price below minimum, the product is sold at the minimum price.

  How to set up minimum price

We aim to protect sellers from errors and typos when setting prices. To achieve this, we display the upper and lower thresholds of the formed prices on the market for each product category, highlighting them when updating prices or creating a new product.

These thresholds do not restrict your freedom in pricing, and if you want to set prices beyond the specified thresholds, simply contact the support team: Prices management → Errors in setting prices.

If you believe that the thresholds are incorrect, you can contact the support team: Prices management → Errors in setting prices, providing a link to a website where a similar product (in the same category, but not necessarily the same brand) is sold at the price you have chosen.

Change product prices #

• In personal account
• In XLS file
• Via API

1. Open the Prices and promotions → Manage prices section.

2. Click any price value or at the end of the row.

3. Edit the prices and click Save.

   

1. Open the Prices and promotions → Update prices section.

2. Download and fill out the template:

   • Specify new prices, discounts, and other parameters on the “Products and prices” sheet.
   • Don’t change the column headers.
   • Edit only the fields in the green cells: other values are calculated automatically.
   • If you don’t want to change the value, leave the cell empty.

   You can use the “Follow market price” pricing strategy so that you don’t have to set the market price for a product manually.

3. In the Prices and promotions → Update prices section, click Download template.

4. Add the filled in template and click Upload. Once the template is uploaded, its status changes to “Can be edited”.

   

5. In the Edit template window, on the With errors tab, check the products that need to be improved. You can edit:

   • Prices and discounts. Click the table cell or the icon in the product row.

   • Price update. Next to the product, toggle the Will be updated on or off.

   You can view values in the Preliminary price index column.

   They are calculated at the moment you upload the template and are subject to change. You can view the current index once you save the new prices.

   You can’t view the values if the product participates in promotion or you haven’t provided links to competitors.

   To reduce the amount of products with an unfavorable or moderate index, edit the prices. Click the icon next to the product.

6. Click Continue. Edit the template or confirm the update within 24 hours, otherwise the template is getting deleted.

   Some errors can’t be fixed in editing mode. The Edit button on such products is inactive. To fix the errors, edit the template and upload it again.

   

7. On the Preview of new prices page, check the template details. The tabs display the number of products that are updated once the new prices are saved, quarantined, and remain unchanged.

   To make changes, click Edit.

8. Click Save changes.

   

Once you update the prices, the template status changes to “Completed”. To view the results, click ⋮→ Learn more next to the template.

You can view the list of updated products on theSuccessfully updatedtab. The list of products that couldn’t be updated is on the Errors tab.

Update the prices using the POST /v1/product/import/prices method.

To make your offer attractive to customers, consider the recommended product price. You can view it on the PDP in the Price monitoring block.

The product may disappear from the promotions after a price change.

Possible errors #

If you can’t change the price via an XLS file, there may be errors or blank fields in the document. Edit the data only in green columns. Ozon calculates other values automatically.

How to change prices via a template

If you can’t change the price, it may be that:

• Products participate in the promotion that you created yourself. To edit the prices of such products, remove them from the promotion.
  

  Learn more about how to remove products from the promotion

• The price is too high or low for the selected category. If you’re sure that the price is correct, contact the support team: Price management → Errors when setting prices.

View price update history #

1. In your personal account, open the Prices and promotions → Manage prices section and click the product price.
2. In the Price change history section, select the period for which you want to view the data.
   

Impact on the final product price #

Promotions in which you participate #

If you participate in the promotion, discounts and other special conditions may apply to products, which make the product price lower.

Learn more about promotions on Ozon

To check whether the product is participating in promotions, open the Products → List of products or the Prices and promotions → Manage prices sections in your personal account. If the product participates in the promotion, it’ll have a badge:

• Акция (Promotion) if the product participates in promotions at your expense or for points.
• Автоакция (Auto-promotion) if the promotion was automatically applied for the product.

To view the previous cost, hover over the product price. Click the price if you want to view the details.

Discounts for points #

Ozon can apply an additional discount to products on your behalf to attract more customers to your store or brand.

Ozon will accrue you the difference between your price and the actual sale price in points.

If there is a discount on the product, for which Ozon accrues points:

• In the Prices and promotions → Manage prices section, the price for the customer is lower than your price.

• The Ozon badge will appear in the price change card.

  

• In the Sales Report section, the Discount Points column will display the number of points awarded to you for selling products with such a discount.
  

• You can see the number of points accrued during the period in the sales report per order, in the Total points accrued column.
  Learn more about sales report by order

The price displayed on the PDP is different from the price with Ozon promotion displayed in the Products → Product list or Prices and promotions → Manage prices sections. This may happen if the Ozon’s promotion is available not to all users: for example, only with a special promo code.