Video cover is a short video that you can add instead of the main photo to the PDP. Using a video, you can demonstrate the product benefits from different angles and show it in motion.
Content requirements #
Ozon doesn’t publish video covers containing:
- obscene language, insults;
- alcohol, cigarettes;
- inscriptions with:
- prices, discounts, contact details, social media accounts;
- mentions of Instagram and Facebook: they belong to the Meta company, considered an extremist organization and banned in Russia.
- delivery and return terms: for example, “fast delivery” or “delivery tomorrow”;
- watermarks;
- advertising of other websites and stores;
- personal data: for example, a payment card number or passport photo;
- intimate body parts, sounds of an erotic orientation;
- information prohibited by the legislation of Russia;
- products that can’t be placed on Ozon.
| Parameter | Requirements |
|---|---|
| Cover | Make sure your first video frame is sharp: the customer will see it while the video is loading. |
| Text on video | Add text with key information: the inscription should be large and clear. Make sure that the video isn’t cut in the app and on the website. |
| Video duration | The key information about the product should be clear in the first 8 seconds: we’ll show this part of the video in the catalog. |
| Aspect ratio | Select the correct aspect ratio of the video. We crop videos differently in the app and on the website. |
| Content and audio | The content should be clear without an audio track: video covers are played without sound in the catalog. |
Product demonstration #
Use short videos that show the product in motion. Don’t overload the video with a large number of items: the focus should be on the product.
Requirements for categories:
How the video cover is displayed on the website and in the app #
| On the PDP | On the search results and categories pages | |
|---|---|---|
| On the website | It’s played when the customer turns it on. We show the whole video. | • If you use promotion via Stencils, we show the first 8 seconds of the video and the main photo. • If there is no promotion, we show the main photo. |
| In the app | The whole video is played automatically, repeats endlessly. | • If you use promotion via stencils, we show the first 8 seconds of the video and the main photo. • If there is no promotion, we show the main photo. |
Video aspect ratio #
The video is cropped to fit the image format in the PDP. In the app, it can be vertical and square: it depends on the section and category.
Don’t use videos with an aspect ratio of 16:9 or 9:16, for example, from YouTube. Such videos are severely cropped.
Technical requirements #
| Parameter | Requirements |
|---|---|
| Format | MP4, MOV |
| Size | Max 20 MB |
| Resolution | From 1080 to 1920px on the largest side |
| Duration | From 8 to 30 seconds |
| Frames, fields | Prohibited |
| Aspect ratio | • Vertical 3:4 for the “Clothing” and “House & Garden” categories. • Square 1:1 for other categories. |
