From March 13 to April 2, Ozon runs a multi-category Wake Up sale:
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MegaHits is a sales scheme with a discount from 9% throughout all days of the sale period and maximum promotion.
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SuperHits is a sales scheme with a discount from 7% throughout all days of the sale period and promotion comparable only to products from the “MegaHits”.
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Hits is a sales scheme with a 5% discount throughout all days of the sale period and promotion that gives products an advantage over the ones that don’t participate in the sale.
The minimum discount level depends on the product category. The system determines it when you add a product to the promotion.
Adding products to a promotion automatically #
All products that are in stock on March 5, 2024 and have had sales in the last 30 days are automatically added to the “Hits”, “SuperHits, and “MegaHits” promotions. You can remove them or add more products to the sale at any time.
Which products can participate in promotions #
You can participate in sales with any products except for alcohol, electronic cigarettes, and smoking supplies. To participate in the promotions, your products must meet at least two of the following requirements:
- less than 10% of complaints about the product;
- less than 10% of refunds, unpurchased products, and unclaimed orders;
- the average product rating not less than 3.
How the promotions differ #
| What we offer | “MegaHits” | “SuperHits” | “Hits” |
|---|---|---|---|
| Access to all products participating in the sale from the main pages of website or mobile app by clicking the banner | Yes | Yes | Yes |
| Access to the products from the sale page | Yes | Yes | Yes |
| Sales filter in the search results | Yes | Yes | Yes |
| Stocks counter on the PDP | Make sure to update the stocks | You can update the stocks manually. They’ll be updated automatically if the product has been sold for the last 30 days | There’s no need to update the stocks, but we recommend doing it |
| Position in search and categories | Maximum for the entire sale period | Below “MegaHits” products | Above products outside the sale |
| Regional coefficient | Yes | Yes | Yes |
| Promotion in regional search results | Yes | Yes | Yes |
How to add products to promotions #
All products that are in stock as of March 5 and have had sales in the last 30 days are automatically added to the “Hits”, “SuperHits”, and “MegaHits” promotions. You can edit the product list, their quantity, and increase the discount.
Discounts on promotions are not cumulative. If you add a product to two different promotions, it’ll be sold at the price of the promotion with a larger discount. The smaller discount will apply when the products from the promotion with the larger discount are sold out.
You can add or remove products at any time until the sale ends.
How to add products to a promotion
Discount amount #
The discount amount depends on the product category and the promotion mechanics. Ozon calculates the discount amount from the average product price over the last 30 days. For example, if the average product price is 900 rubles, we’ll ask for a discount from this price. To calculate the discount, Ozon compares the prices of similar products from your competitors on Ozon and other marketplaces.
When adding a product to any promotion, Ozon doesn’t take into account the price in the “MegaHits” in the “Joyful” and “Amazing” sales.
Ozon will limit the minimum discount for the promotion duration:
- From 5% on products with a regular price up to 10,000 rubles.
- At least 500 rubles for products over 10,000 rubles.
- Not higher than competitors' prices on other marketplaces. Special Ozon discounts and seller’s coupons are not taken into account.
If the product price doesn’t meet the conditions, you’ll see a price recommendation next to it to participate in the promotion. If you decide not to update the price, Ozon reserves the right to exclude such products from the promotion.
You can add and remove products at any time before the sale ends. During the entire promotion, the price shouldn’t be higher than the competitors' on other marketplaces, not taking into account special discounts from the marketplace and seller coupons.
| Category | “MegaHits” | “SuperHits” | “Hits” |
|---|---|---|---|
| Accessories | from 24% | from 18% | from 12% |
| Adult Products | from 20% | from 16% | from 10% |
| Antiques & Collectibles | from 18% | from 12% | from 6% |
| Beauty & Health | from 18% | from 13% | from 8% |
| Books | from 13% | from 10% | from 5% |
| Car Products | from 9% | from 8% | from 5% |
| Children’s Products | from 13% | from 10% | from 7% |
| Clothing | from 21% | from 14% | from 8% |
| Construction & Repair | from 14% | from 10% | from 5% |
| Electronics | from 11% | from 8% | from 5% |
| Food | from 17% | from 12% | from 7% |
| Furniture | from 15% | from 10% | from 5% |
| Games & Consoles | from 14% | from 9% | from 5% |
| Hobbies & Crafts | from 17% | from 11% | from 5% |
| House & Garden | from 15% | from 10% | from 5% |
| Home Appliances | from 12% | from 9% | from 5% |
| Household Chemicals & Hygiene | from 18% | from 13% | from 8% |
| Music & Video | from 12% | from 9% | from 6% |
| Pet Products | from 18% | from 13% | from 8% |
| Pharmacy | from 15% | from 8% | from 5% |
| Shoes | from 19% | from 16% | from 12% |
| Sports & Recreation | from 11% | from 9% | from 6% |
| Stationery | from 18% | from 13% | from 7% |
| Tourism, Fishing, Hunting | from 12% | from 8% | from 5% |
Delivery of rFBS orders during sales #
You don’t have to ship products every day, but we recommend that you don’t take days offs during the promotional period to ensure delivery is as fast as possible.
Boosting promotional products #
In the app and on the Ozon website, we’ll:
- Create a separate page for each sale.
- Highlight the products in search results and catalog. There’ll be a sticker on the PDP about participation in the sale and a promotional price.
- Show the stocks counter on the PDPs on promotion days.
- Add a filter by promotional products to the website search.
- Raise the products in search results and catalog for the promotional period. If you participate in the fast delivery program, the products will rank even higher.
- Spend 700 million rubles to attract 90 million people. We’ll launch TV commercials and ads on radio and on social media, place outdoor advertising in large cities, and send notifications to all customers.
To raise products above other participants of the promotion, in the Promotion → Promotions section click Boost your promotions.
Products that don’t participate in the promotions will drop in search results and catalog. It’ll be more difficult for customers to find them.
Track the participation effect #
You can track the participation effect in your personal account in the Analytics section:
- by promotions: their schedule is compatible with the sales schedule, so that it’s more convenient to track the participation effect;
- by the sales schedule: it most clearly shows how sales are growing at the moment.
