Product Naming

Examples of template names for different categories:

Categories for which names are formed automatically #

The system generates product names for the specified categories automatically, regardless of how the Name field is filled in.

  • Car Accessories.
  • Pharmacy.
  • Household Appliances.
  • Video Game.
  • Necklaces & Jewelry.
  • House.
  • Books.
  • Beauty and Health.
  • Furniture.
  • Music.
  • Footwear.
  • Clothing.
  • Repair and Construction.
  • Sports and Recreation.
  • Electronics.
  • Jewelry.
  • 18+.

General recommendations #

The product type specified in the name must match the one you’ve selected. Specify only the most important characteristics in the name. Don’t add too many of them.

Examples:

Product name requirements #

Name requirements Explanation
Corresponding product type is specified For example: “Кукла”, “Шкаф”. Exception: “Books” category.
Starts with a capital letter For example: “Тумба”, “Стакан”.
Consists of allowed characters You can use:
• Russian and English letters;
• numbers;
• symbols: . , : ; ( ) - / & "
• symbols ! and ? if the name will be incorrect without them. For example, if it’s a part of the book title.
Contains no prohibited characters You can’t use the following symbols:
• trademark ™ ;
• copyright mark ©;
• registered trademark ®;
• [ ] , = , \ , « ».
The system automatically replaces these characters with spaces.
Maximum length 27 symbols for one word.
200 symbols for the whole name.
Long names must have punctuation marks Use the symbols . , "" /
Composed of a grammatically correct sentence The name is not a set of words in the nominative case and initial form.
Moderator will reject the product with the “Кукла девочка игра дети пластик” name.
Contains no more than two words of the same root Exception is the models listing.
Doesn’t contain unnecessary information, including advertising Moderator will reject the product if the name contains:
• “promotion”, “sale”, “discount”, and “today only” words;
• product price;
• the “best product”, “unique product”, “amazing product” phrases and similar;
• the “analog”, “fake”, “copy”, “copy”, “replica”, “1:1”, “on the motives of”, “original”, “original”, “authentic” words.
No words written in transliteration or in capital letters Exceptions:
• abbreviations;
• names used by manufacturers, for example: SEGA;
• translitiration for “Books” category.

Moderator will reject other names if it is written in transliteration or in capital letters.
Doesn’t contain hidden formatting characters You can find hidden characters in the text by using special services. To check, copy the name from an already filled out PDP and the service will highlight hidden words that aren’t visible in the Ozon PDP.
To avoid hidden characters, edit the product name manually.
No search synonyms Ozon search algorithms already take search synonyms into account: their additional use in the product name, on the contrary, lowers the product in search results.
For example, this name won’t be appropriate: “Зеркало настенное зеркало в ванную зеркало в коридор зеркало косметическое зеркало большое зеркало”.
No links or references to another source For example: “For more information, see the booklet”.
No non-breaking spaces Special characters that don’t allow to move the words immediately after them to a new line. In the text they look like this: “ ”
No HTML tags Special characters that allow you to form the content of a web page: <p>, <a>, <b>

Recommendations for categories #

Printed books #

Product type Name recommendations Correct examples Incorrect examples
Books in Russian The name on the PDP matches the name on the cover.
Don’t specify the author’s name or other characteristics. The author’s name is added automatically from the Author field.
If there is a title on the cover, then it’s indicated in the Title. Subtitle. format (without extra characters).
Name: Автостопом по галактике
Name: Sapiens. Краткая история человечества
Дуглас Адамс, “АВТОСТОПОМ ПО ГАЛАКТИКЕ”, Эксклюзивная классика, АСТ

Avtostopom po galaktike







“Sapiens. Краткая история человечества”. Юваль Н. Х. Мягкая обложка. Нехудожественная литература
A collection of one or more authors in several volumes For a collection of one author, make up the name according to the scheme: author + collection (or collected edition) + number of volumes. For a collection of different authors, use the following scheme: collection (or collected edition) + number of volumes. If such a name doesn’t match the cover, specify the name from the cover. Name: Александр Беляев. Собрание сочинений в 5 томах Собрание книг Александра Беляева

Александр Беляев, 5 томов
Foreign books Specify the name in Latin. If the original title on the cover isn’t written in Latin, transliterate it. Name: Ranshao De Shumu 燃烧的树木
Old Russian titles Write the title in modern Russian. Name: Ростов Великий Ростовъ Великiй
A set of books Write the title without extra characters in the following ways:

• For a set of 2 books: title of the first book + title of the second book;

• For a set of 3 books: series title;

• For a book in 3 volumes: book title.
Цветик-семицветик. Умка (комплект из 2 книг)

Гарри Поттер (комплект из 7 книг)


Война и мир в 2 томах (комплект)
Книги Гарри Поттер. Комплект из 7 книг

Развивающие книжки «Маленькому почемучке». Комплект 8 шт.

Комплект: Как лиса в гости ходила. Приключения старой куклы

Construction and Renovation #

Adult products #

Hobbies & Creativity #

Pet products #

Baby products #

Beauty and Hygiene #

In the product names of the “Beauty & Hygiene” category, specify the brand in the first place. It’s standard for all major manufacturers.

Sports & Recreation #

Stationery #

Food Products #

Pharmacy #

Electronics, Home Appliances #

Frequent mistakes in name moderation #

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