Monitoring analytics helps you assess if the promotion tools you’re using are effective, and promptly react to changes in metrics.
The Analytics tab shows data on the promotion of specific products or categories for the period:
- the amount of orders and sales brought by the promotion tools;
- the cost of each order or click;
- changes in CTR, clicks, impressions, and orders;
- the effectiveness of promotion tools;
- promotion expenses and their share in the total turnover.
To view the analytics:
-
In the Promotion section, select Stencils, Promotion in search, or Getting to the TOP.
-
Go to the Analytics tab and select the promotion type.
-
Select a time period up to 90 days.
-
Select the products, product categories, or campaign for which you want to view the data.
You can view the analytics only for the “Stencils” and “Getting to the TOP” campaigns.
To download data in XLSX format, click Download Excel.
To view graphs for other metrics, switch between tabs.
Click the value to see it on the graph:
- Expense: the cost of promoting the products.
- Expenses share in turnover: the percentage of promotion expenses to the total sales amount.
Click the value to see it on the graph:
- Sales: the total sales amount in rubles.
- Orders: the number of sold products with an activated promotion.
Click the value to see it on the graph:
- Advetising-to-Sales Ratio: the percentage of promotion expenses to the total sales amount.
- Sales: the total sales amount in rubles.
- Expense: product promotion expenses.
Click the value to see it on the graph:
- CTR: the ratio of the number of clicks to the number of impressions.
- Impressions: the number of impressions of the promoted product.
- Clicks: the number of clicks on the promoted product.
Click the value to see it on the graph:
- Order total: the average cost of promoting one order. It’s calculated by the formula:
Order total = Promotion сost / Number of orders
- Cost per click: the cost of each click on the promoted product. It’s calculated by the formula:
Cost per click = Promotion cost / Number of clicks
Click the value to see it on the graph:
- Conversion to cart: the percentage of customers that added your product to the cart.
- Impressions: the number of impressions of the promoted product.
- Clicks: the number of clicks on the promoted product.
- To cart: the number of customers that added your product to the cart.
- Orders: the number of sold products with an activated promotion.
