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Starting from September 1, 2022, all advertising creative medias must be marked and information about them passed to the Unified Register of Online Advertising. Information is passed there via advertising data operators, such as Ozon ORD.
You have to mark digital display advertising on Ozon and services from the Media kit.
If you advertise on other platforms, use advertising data controller, for example, Ozon ORD, to mark your creatives.
Marking creative medias #
Banners launched via Ozon Performance are marked automatically.
Advertising token is a unique alphanumeric identifier which helps you track the advertisements distribution on the Internet and record information about them.
Creative medias are advertising messages. For example, banners, text, or videos.
When you add such creative medias as banners, video banners, or promo banners to digital advertising campaigns, ORD assigns a uinque advertising token to each one. This token is used to check ads placed on the Internet.
You don’t need to mark the products that participate in digital display advertising campaigns.
Examples of campaign marking:
