Punctuation

Punctuation

Oxford commas

Use the Oxford comma before the final conjunction in a series of three or more items.

❌	✅
View products, stores and collections that you bookmarked.	View products, stores, and collections that you bookmarked.
You can’t check it upon receipt, partially redeem it or try the products on.	You can’t check it upon receipt, partially redeem it, or try the products on.

Lists

Use a colon or dot to separate list items from explanatory text.

At the end of the bulleted list items:

Use commas if the list item has 1–3 words and no punctuation.
Use semicolons if the list item has punctuation marks or more than three words.
Use dots at the end of the list or if the list item is a complete sentence.

In the numbered lists:

start the list items from a capital letter;
use a dot at the end of each list item.

Hyphens and dashes

Sign	Rule	Example
-	Use hyphens in compound words.	Pick-up point, third-party delivery, second-hand products.
-	When several compound words share the same second part, use a suspended hyphen.	Take a five‑ or ten‑minute break.
–	Use en dashes for ranges, such as times, page numbers, or scores.	Your shift is planned on 4:30–5:00.
—	Avoid em dashes: Split a long sentence into several ones. In lists, use a colon to provide additional information.	Edit only the fields in the green columns and don't change values in other cells. They're calculated automatically. PDP: product name on Ozon.