Numbers
Cardinal numbers
Spell out numbers from zero to nine and use numerals for 10 and above. If a number starts a sentence, rearrange the sentence so that the number appears later.
| ❌ | ✅ |
|---|---|
| Increase loyalty: more than half of customers place an additional order during 1 week. | Increase loyalty: more than half of customers place an additional order during one week. |
Use numerals:
- for all numbers in the sentence if at least one item requires a numeral;
- for all numbers in tables;
- with units of measurement, such as distance, temperature, volume, size, or weight.
Separators
| Separator | Rule | Example |
|---|---|---|
. |
Use periods for decimal points. | LianLian Pay commission fee is 1.2%. |
, |
In numbers four or more digits long, use commas to separate groups of three digits, counting leftward from the decimal point. | Shipment weight limit is from 5,001 to 30,000 g. |
: |
In aspect ratios, use colons with non-breaking spaces between numerals. | Vertical aspect ratio is 3 : 4 for all categories. |
× |
In dimensions, use × with non-breaking spaces between numerals. | For the Clothing category, the minimum resolution is 900 × 1,200 pixels. |
Ordinal numbers
Spell out the ordinal numbers “first”, “second”, and “third”. Starting from “4th”, use numerals with the suffixes “-st”, “-nd”, “-rd”, and “-th”, depending on the last digit of the numeral.
If one item requires a numeral with a suffix, use numerals with suffixes for all the other items of that type.
| ❌ | ✅ |
|---|---|
| For operations in the first half of the month: from the first to the 15th. | For operations in the first half of the month: from the 1st to the 15th. |
Date and time
Date
For full date:
- Spell out the name of the month. Capitalize the first letter of the name.
- Use numerals for the day.
- Use the four-digit format for the year.
If the day of the month isn’t specified, don’t use a comma.
| ❌ | ✅ |
|---|---|
| Nov 10th | November 10, 2025 |
| November, 2025 | November 2025 |
Time
Use the 24-hour format with a colon. Include a timezone when it affects interpretation. Specify the timezone in words without brackets.
| ❌ | ✅ |
|---|---|
| The review offers stop appearing to customers at 00-01 (MSK) the next day. | The review offers stop appearing to customers at 00:01 Moscow time the next day. |
Days of the week
Capitalize the first letter of the day of the week. If you have limited space, use three-letter abbreviations: Mon, Tue, Wed, Thu, Fri, Sat, and Sun.
| ❌ | ✅ |
|---|---|
| Opening hours: Mo–Fr 9:00–22:00, Sa–Su 9:00–18:00 | Opening hours: Mon–Fri 9:00–22:00, Sat–Sun 9:00–18:00 |
Addresses
The address should start with the building number and end with the country name.
| ❌ | ✅ |
|---|---|
| China, Guangdong Province, Guangzhou City, Baoshui Road, No. 30 | No. 30, Baoshui Road, Guangzhou City, Guangdong Province, China |
Units of measurement
Use common abbreviations for units of measurement:
- distance and length: mm, cm, m, km;
- weight: g, kg, t;
- area: m²;
- volume: m³;
- temperature: °C;
- data capacity: MB, GB.
Don’t use abbreviations for “pixels”, “thousand”, and “pieces”.
Use non-breaking spaces between numbers and units.
| ❌ | ✅ |
|---|---|
| 16GB | 16 GB |
Exceptions: degrees and percentages.
| ❌ | ✅ |
|---|---|
| 0 °, 20 % | 0°, 20% |
Currencies
Use the generally accepted acronyms, such as RUB, USD, EUR, and CNY. Add non-breaking spaces between numbers and currency acronyms.
| ❌ | ✅ |
|---|---|
| 5 × 100 (points paid for text reviews) + 4 × 150 (points paid for reviews with photos) + 3 × 150 (points paid for reviews with videos) = 1,550 rubles | 5 × 100 (points paid for text reviews) + 4 × 150 (points paid for reviews with photos) + 3 × 150 (points paid for reviews with videos) = 1,550 RUB |
| At the rate of 1 US dollars = 60.2472 rubles, the product costs 602 rubles. | At the rate of 1 USD = 60.2472 RUB, the product costs 602 RUB. |
File types
Write file format abbreviations in upper case. In links, place the abbreviation in parentheses right after the file name.
| ❌ | ✅ |
|---|---|
| To download the report in .xlsx format, click Download report → By products. | To download the report in XLSX format, click Download report → By products. |
| Sales report (.xlsx) | Sales report (XLSX) |
Links
| Rule | Example |
|---|---|
| If the link leads to step-by-step instructions, start the link with “How to”. | How to upload products via template |
| If the link leads to detailed information, start the link with “Learn more about”. | Learn more about getting direct links to images |
Abbreviations
For Russian‑specific abbreviations without a direct international equivalent, use the full English description followed by the transliterated Russian abbreviation in parentheses.
| Russian | English |
|---|---|
| ИНН | Taxpayer Identification Number (INN) |
| ОГРН | Primary State Registration Number (OGRN) |
When translating a company name, use its officially approved English name as stated in the company chapter. If there is no such name, keep the abbreviation of the Russian legal form of the company as is and write the company transliterated name without quotation marks.
| Russian | English |
|---|---|
| ООО «Ромашка» | OOO Romashka |