https://docs.ozon.ru/styleguide/en/ Recent content in Main Page on Ozon Help Hugo -- gohugo.io https://docs.ozon.ru/styleguide/en/general/ Mon, 01 Jan 0001 00:00:00 +0000 https://docs.ozon.ru/styleguide/en/general/ Voice and tone Our documentation is simple, short, and to the point. This applies to all texts, from buttons to user guides. You can find more detailed description of these principles in our Russian style guide. Write in a clear, confident, and helpful way. Address the user directly as “you”. In step-by-step instructions, you can drop “you” to make the steps clearer. Use gender-neutral language. Replace “he”, “she”, or “he/she” with the singular “they”. https://docs.ozon.ru/styleguide/en/word-choice/ Mon, 01 Jan 0001 00:00:00 +0000 https://docs.ozon.ru/styleguide/en/word-choice/ Spelling variations For words with variant spelling, refer to dictionaries, such as: Merriam-Webster dictionary Collins English Dictionary Words and phrases to avoid Buzzwords or technical jargon, even industry-wide. Undefined acronyms. The exception is commonly used acronyms, such as PDP, HTML, or HTTP. Phrases with filler words and excessive politeness. Evaluative phrases. For example, “it’s easier” or “a more convenient way to do something”. Starting all sentences with the same phrase. https://docs.ozon.ru/styleguide/en/grammar/ Mon, 01 Jan 0001 00:00:00 +0000 https://docs.ozon.ru/styleguide/en/grammar/ Capitalization Section and article titles Use Chicago style title case. Capitalize the first letter of every major word, including nouns, pronouns, adjectives, verbs, and adverbs. Don’t use upper case for minor words like articles, conjunctions, and short prepositions unless they start the title. If a preposition is more than four letters long, capitalize it. Headings inside articles Use sentence case: capitalize only the first word of the heading. https://docs.ozon.ru/styleguide/en/punctuation/ Mon, 01 Jan 0001 00:00:00 +0000 https://docs.ozon.ru/styleguide/en/punctuation/ Oxford commas Use the Oxford comma before the final conjunction in a series of three or more items. ❌ ✅ View products, stores and collections that you bookmarked. View products, stores, and collections that you bookmarked. You can’t check it upon receipt, partially redeem it or try the products on. You can’t check it upon receipt, partially redeem it, or try the products on. https://docs.ozon.ru/styleguide/en/formatting/ Mon, 01 Jan 0001 00:00:00 +0000 https://docs.ozon.ru/styleguide/en/formatting/ Numbers Cardinal numbers Spell out numbers from zero to nine and use numerals for 10 and above. If a number starts a sentence, rearrange the sentence so that the number appears later. ❌ ✅ Increase loyalty: more than half of customers place an additional order during 1 week. Increase loyalty: more than half of customers place an additional order during one week. https://docs.ozon.ru/styleguide/en/search-results/ Mon, 01 Jan 0001 00:00:00 +0000 https://docs.ozon.ru/styleguide/en/search-results/ Generated answer Show more The answer may contain inaccuracies. We recommend verifying the information. More details about the use of Ozon's Generation Services Failed to generate answer Try to change the question