Special Prices

Table of Content

Special prices are a free tool you can use to promote your products.

Ozon Premium price #

Ozon Premium is a paid subscription for Ozon customers. Ozon Premium subscribers can access special prices and private sales for free. Learn more about Ozon Premium for customers on the Ozon website.

The Ozon Premium prices are displayed both in the catalog and PDP.

Products sold at Ozon Premium prices are visible to all Ozon customers and displayed:

  • In a special block on the Ozon homepage.

  • On the private sales page accessible to Ozon Premium subscribers. The page is updated every week.

  • On the I want Premium page.

If Ozon Premium subscribers frequently purchase a product at a special price, this product will be raised in the search results for all Ozon customers.

As compared to others, Ozon Premium subscribers buy:

  • Higher-priced products. The Ozon Premium subscribers' average bill is higher.
  • More products. Ozon Premium subscribers are more likely to order on Ozon and buy accompanying products, e.g., shampoo and balm.

How to set it #

The Ozon Premium price should be lower than the current one by:

  • at least 20 rubles, if the current price is up to 400 rubles;
  • at least 5% of the current price, if this price is from 401 to 10,000 rubles;
  • at least 500 rubles, if the current price is over 10,000 rubles;
  • a maximum of 66%.

Examples #

Current price Correct price for Ozon Premium subscribers Incorrect price for Ozon Premium subscribers
200 ✔180 ✘195
2,000 ✔1,900 ✘1,950
20,000 ✔19,500 ✘19,900
100,000 ✔50,000 ✘20,000

You can set the Ozon Premium price:

  • In your profile

    • On the Products → Add Product page, click on Add a new product. In the newly opened window, fill the Ozon Premium Price field.

    • On the Products → Product list page, in the Ozon Premium Price column, in the line with the desired product, click on Not specified. In the newly opened window, fill in the Ozon Premium Price field.

  • In an XLS file

    If you are importing products in an XLS file, fill in the Ozon Premium Price field in the main characteristics block.

  • Via API

    Specify the price in the premium_price parameter:

Price before discounts #

You can indicate the previous price for a product. Customers will see the crossed out price before discounts and the discount percentage.

How to set it #

Price before discounts must be higher than the current one. Otherwise, an error may occur when creating the product.

You can specify the price before discounts:

  • In your profile

    • On the Products → Add Product page, click on Add a new product. In the newly opened window, fill the Price before discounts field.

    • On the Products → Product list page, in the Price before discounts column, in the line with the desired product, click on Not specified. In the newly opened window, fill in the Price before discounts field.

  • In an XLS file

    If you are importing products in an XLS file, fill in the Price before discounts field in the main characteristics block.

  • Via API

    Specify the price in the old_price parameter: