Promos

Table of Content

You can promote products by adding them to promos we regularly run for our customers. This is free for you. The products will be shown on promo pages together with the products from Ozon and other partners.

There are two types of Ozon promos:

  • Discount: products are sold at reduced prices.
  • 1 + 1 = 3: if a customer purchases three products, they get the cheapest one for free.

If a product participates in promos, it will disappear from all promos after:

  • the update of its current price, if a new price is below the promo price,
  • the automatic application of market price, if the new price is below the promo price,
  • a price update for Ozon Premium.

Learn more about price management

Types of promos #

Ozon #

We can select your product for participation in our promo. Then, customers can buy this product at a reduced price. The discount is provided at our expense; for you, this product will be sold at your current price.

Ozon Premium #

Ozon runs special promos for Ozon Premium subscribers. The promos get updated every week.

Example of an Ozon promo

2021 Promo Calendar

A product is automatically added to the promo page as soon as you set an Ozon Premium price for it. Learn more about price management

A product with an Ozon Premium price gets a special tag that will attract attention of the buyers, which get it more clicks. The clicks increase the product popularity, and it is raised in search results.

Marketplace Promo global promos #

You can promote your products by adding them to Marketplace Promos we regularly run for our buyers.

We promote every Marketplace Promo:

  • on the Ozon website,
  • in email sendouts to Ozon customers,
  • in push notifications for Ozon mobile app users,
  • in stories on Ozon's Instagram page.

Audience #

A promo with a target audience is designed to fit a certain category of Ozon customers. There is an Audience tag next to the names of such promos.

You can view a list of customer categories in the promo description in the Audience block:

What the customers will see

For example, your product is participating in a promo targeted to the "Buys products from the Holiday products category" customer category. Such customers will see personal offers in their Ozon account. They will show promo products with the tag:

My promos #

You can promote your products by creating your own promos.

You can create promos:

  • With a normal discount. You can add any products into such promo and set any discount value for them. If your product participates in several promos simultaneously, it will be sold at the lowest of promo prices.
  • With an additional discount. If a product participates in a Discount type Ozon promo, and you add it to a promo with an additional discount, the additional discount will be applied to the price under the Discount type promo.
  • With a discount on the order amount. The customer will get a discount only if the products in the cart total at a certain amount, e.g. 2,500 rubles.
  • Coupon. A coupon is a promo code a customer can use to get a discount on their purchase.
  • Free product. You can offer every second, third, fourth or fifth product participating in this promo for free to your customers.

Product in several promos #

Promos are classified by levels:

Level 1. This level includes promos of the Discount type.

If your product participates in several Discount type promos simultaneously, it will be sold at the lowest of promo prices. If either of the promos is over, while the second one is still in progress, the product will be sold at the price of the active promo.

For example, the first promo runs from April 1 through April 15, and the price for this promo is 500 rubles. The second promo runs from April 10 through April 20, and the price for this promo is 600 rubles. In this case, the product will be sold at the lowest of the promo prices from April 10 through April 15, i.e. 500 rubles. From April 15 through April 20, the price will rise to the price of the second promo, i.e. 600 rubles.

Level 2. This level includes the following types of promos:

  • 1 + 1 = 3

  • With an additional discount

  • With a discount on the order amount

  • Coupons

    • If a product takes part in several promos of the "1+1=3" type, the final price will be calculated normally, since these promos function in the same manner.
    • If a product takes part in a "1+1=3" type promo, in "With an additional discount" type promo or in several promos "With additional discount" simultaneously, in "Discount on the order amount" promo and in "Coupon", it will be sold at the lowest of the promo prices.

    For example, the current product price is 1,000 rubles. It is added to a "1 + 1 = 3" promo that runs from April 1 through April 20. The discount under this promo is 330 rubles (33% of its current price), and the promo price is 670 rubles. The product is added to the promo "With additional discount" (with a 35% discount) that runs from April 1 through April 15. The discount under this promo is 350 rubles, and the promo price is 650 rubles. Then, the product will be sold at the lower price of 650 rubles from April 10 through April 15. From April 15 through April 20, the price will rise to the amount set by the «1 + 1 = 3» promo, at 670 rubles.

If a product takes part in promos of different level

If you add a product that already participates in a promo to a promo of another level, then both discounts will apply for the product. The product price under the second promo will be calculated based on the discounted price at which the product is sold in the first promo.

Example 1

The initial product price is 1,000 rubles. The product participates in a Discount type promo, and the product price under this promo is 900 rubles. Next, the product is added to a "1 + 1 = 3" promo. The product price under this promo is calculated based on the price of 900 rubles. The discount under the "1 + 1 = 3" promo will be 33% on the order amount. The price at which the product will be sold depends on the prices for other products in the order.

Example 2

The initial product price is 1,000 rubles. The product participates in a Discount type promo, and the product price under this promo is 900 rubles. Next, the product is added to a "With additional discount" promo with a discount set at 10%. The product price under this promo is calculated based on the price of 900 rubles: 900 - 900 × 10% = 810. The final product price will be 810 rubles.

How to know what promos a product participates in #

In your profile, in the list of promo products, in the product line, the Featured in other promos column will read:

  • There will be a blue information icon if the product also participates in promos of another level.
  • There will be a yellow warning icon if a product also participates in promos of a different level.

To view detailed information about promos a product participates in, click on the icon in the product line. The Concurring with other promos page will open, where:

  • Level 1 promos are shown in the Promos over this period blocks.
  • Promos with an additional discount over this period Level 2 promos are shown.
  • How the price will change information on the product price is shown:
    • The Period column specifies the dates on which the product will be sold at this price. For example, from April 30 through May 12.
    • The Duration column specifies the period during which the product will be sold at this price. For example, 4 days.
    • The Price column specifies the promo price at which the product will be sold. The price is shown accounting for the promo discounts available to all Ozon buyers: of the "Discount" and "With an additional discount" types (if effective for all buyers).
    • The Minimum price column specifies the lowest possible price, if a promo discount available under a certain condition will be applied to the already existing promo price:
      • "1 + 1 = 3" type. The final promo price will only be known when three products are added to cart.

      • "With an additional discount" type, if the audience is set up for it. The final promo price will only be known if a buyer included in this audience purchases the promo product.

The promo under which the product is purchased #

The promo under which the product is purchased can be found in the Orders section. To do this, open the page with the desired order and hover over the product price.