Direct Communications

Table of Contents

Direct communications is one of the services you can get by creating a marketing request. It helps to promote your products using marketing emails and mobile push notifications.

Personalized marketing email #

This is an email with information about your promotion. It is sent out to the customers who were interested in products similar to yours.

A marketing email may contain the following:

  • A banner with a link to your landing page. Banner size: 576 × 460 pixels. The landing page is subject to moderation.
  • A banner and from 8 to 12 products. Banner size: 576 × 288 pixels.

The cost depends on the product category and number of email recipients.

Personalized marketing email rates #

Audience size, thous. Price per email sent, RUB
Regular rates Special rates for select categories
All categories except those listed in the columns to the left Children's Products, Food Products Pet Products, Household Chemicals Antiques, Music, Large Home Appliances
under 100 х х х 3
100–150 2 2.8 3.2 no base size
150–200 1.8 2.6 3 no base size
200–300 1.7 2.4 2.8 no base size
300–500 1.5 2.2 2.6 no base size
500+ 1.2 2 2.4 no base size

Adding your banner to a mass email #

We’ll add your banner to our daily email for all Ozon customers. It covers about 6 million users.

Banner size: 576 × 288 pixels.

Adding one banner costs 50,000 rubles.

Push notifications #

These are notifications about your promotion sent to the Ozon app users who were interested in products similar to yours.

Such notifications may contain the following:

  • Plain text information with a link to your landing page.
  • Text information and a banner with a link to your landing page. Banner size: 450 × 255 px.

The landing page is subject to moderation.

The cost depends on the product category and number of notification recipients.

Push notification rates #

Audience size, thous. Price per email sent, RUB
Regular rates Special rates for select categories
All categories except those listed in the columns to the left Children's Products, Food Products Pet Products, Household Chemicals Antiques, Music, Large Home Appliances
under 100 х х х 4
100–150 3 3.4 3.6 no base size
150–200 2.6 3 3.2 no base size
200–300 2.4 2.8 3 no base size
300–500 2.2 2.6 2.8 no base size
500+ 2 2.3 2.5 no base size

Creating a direct communication request #

We ask you to send communication materials ten business days prior to the launch, so that changes can be made if necessary. The materials must be finalized three business days before the launch. No changes can be made after that time.

Requests submission schedule #

Submitting applications Communication placement
Start End Start End
30 June 6 July 14 July 27 July
14 July 20 July 28 July 10 August
28 July 3 August 11 August 24 August
11 August 17 August 25 August 7 September
25 August 31 August 8 September 21 September
8 September 14 September 22 September 5 October

If you’ve already made marketing requests #

  1. In your personal account, go to the Promotion → Stencils section.

  2. Click Marketing requests.

  3. Click Create a request.

  4. Select Package placement.

  5. Specify the promoted products category, activities you’re interested in, and budget. Fill in the Comment field with the following information:

    • planned placement date,
    • mailing list size,
    • any other important information.
  6. Click Send a request.

An Ozon manager will contact you to clarify the details of your marketing campaign.

If you haven’t made any marketing requests yet #

  1. Send your request to support: click in the bottom left corner of your personal account and select Create a request.

  2. Select the Advertisement → Marketing requests subject.

  3. In the message, specify the promoted products category, budget, and activities you’re interested in: banners, emails. Additionally specify the following:

    • planned placement date,
    • mailing list size,
    • any other important information.
  4. Click Send.

An Ozon manager will contact you to clarify the details and create your first request.