Traditional sales for holidays and long weekends in February and March. Ozon will spend a billion rubles to promote sales: we’ll show ads on TV, radio, and all over the Internet to more than 90 million people.
You’ll get access to several types of promotions:
- “Hot Sale”: 9 to 26% discount on one of the promotional days and maximum promotion;
- “SUPER sale” (Defender of the Fatherland Day): from February 13 to 20, 2023;
- “DUPER sale” (International Women’s Day): from February 25 to March 4, 2023.
- “SUPERhits”: 7 to 23% discount on all promotional days and promotion, which is second only to products from the “Hot Sale”;
- “SUPER sale” (Defender of the Fatherland Day): from February 13 to 20, 2023;
- “DUPER sale” (International Women’s Day): from February 25 to March 4, 2023.
- “Hits”: 5 to 17% discount from February 1 to March 8. Promotion boosting will give your products an advantage over the items not participating in promotions.
You can choose one promotion or distribute products to several of them.
Learn more about discounts for each subcategory
Learn more about difference between promotions
The minimum discount level depends on the product category. The system will determine it when adding products to the promotion.
Which products can participate in promotions #
You can participate in the promotion with any offers, except for smoking products and prohibited products.
To participate in the promotion, your products must meet at least two of the following requirements:
- less than 10% of complaints about the product;
- less than 10% of returns, non-purchased products, and unclaimed orders;
- the average product rating is ⩾ 3.
How promotions differ #
“Hot Sale” is a promotion in which we’ll offer each product to customers only on one of the days of the sale. System will divide the participating products by day and update the selection daily. If you want your product to be in the promotion all days, add it both to the “Hot Sale” promotion and in any other mechanics. For one day, the system will automatically switch the discount and increase product priority.
| Conditions | “Hot Sale” | “SUPERhits” | “Hits” |
|---|---|---|---|
| Switch to the PDP from the selection on the main pages of website or mobile app | Yes | No | No |
| Switch to all products participating in the sale from the main pages of website or mobile app by clicking the banner | No | Yes | Yes |
| Switch to products on the promotion page | Yes | Yes | Yes |
| Promotional filter in search results | Yes | Yes | Yes |
| Stocks counter on the PDP | Be sure to update stocks | You can update stocks manually. They will be updated automatically if the product has been sold for the last 30 days |
You don’t have to update stocks |
| Position in search results and categories | Highest | After “Hot Sale” products | Above products outside the promotion |
How to add products to promotions #
Go to list of promotions and add products to the necessary ones. Discounts aren’t cumulative: if you add a product to both “SUPERhits” and “Hot Sale” promotions, on the day when the product is on sale on the main page, the customer can only buy it at the “Hot Sale” price. After that, it’ll start selling at the “SUPERhits” price.
You can add or remove products:
- In the “Hot Sale” and “SUPERhits” promotions of “SUPER sales”: until 23:59 (Moscow time) on February 8, 2023. After this date, you can only reduce prices and increase stocks.
- In the “Hot Sale” and “SUPERhits” promotions of “DUPER sales”: until 23:59 (Moscow time) on February 23, 2023. After this date, you can only reduce prices and increase stocks.
- In “Hits”: at any time from February 1 to March 8, 2023, but you won’t be able to reduce the discount.
For recently uploaded products, Ozon won’t take into account reviews, complaints, and average ratings.
What discounts to give on products #
The discount amount depends on the product category and the promotion mechanics. Ozon calculates the discount amount from the regular product price for the last 30 days excluding discounts on “SUPERhits” and “Hot sale” of the “New Year’s sale” and “Winter clothes sale (and not only)” in the discount calculation. For example, if the regular product price for 30 days is 900 rubles, we’ll ask for a discount from this price.
Ozon will limit the minimum discount for the promotion dates:
- from 5% for products with a regular price up to 10,000 rubles;
- at least 500 rubles for products more expensive than 10,000 rubles.
If a product price fails to pass this rule, it will be highlighted in red in each promotion. To keep products in the promotion, reduce their prices as soon as possible.
| Categories | “Hot Sale” | “SUPERhits” | “Hits” |
|---|---|---|---|
| Cars and Motorcycles | from 9% | from 8% | from 5% |
| Car Products | from 9% | from 8% | from 5% |
| Accessories | from 18% | from 16% | from 11% |
| Antiques and Collectibles | from 20% | from 17% | from 12% |
| Pharmacy | from 16% | from 14% | from 7% |
| Household Appliances | from 12% | from 10% | from 5% |
| Household Chemicals and Hygiene | from 17% | from 15% | from 10% |
| Children’s Products | from 15% | from 13% | from 9% |
| House and Garden | from 14% | from 12% | from 5% |
| Games and Consoles | from 13% | from 12% | from 5% |
| Office Supplies | from 20% | from 17% | from 7% |
| Books | from 12% | from 10% | from 7% |
| Beauty and Health | from 17% | from 15% | from 7% |
| Furniture | from 12% | from 10% | from 7% |
| Music and Video | from 12% | from 10% | from 7% |
| Shoes | from 18% | from 16% | from 11% |
| Clothing | from 21% | from 18% | from 11% |
| Food Products | from 19% | from 17% | from 6% |
| Sports and Recreation | from 12% | from 10% | from 7% |
| Construction and Repair | from 14% | from 13% | from 5% |
| Pet Products | from 20% | from 17% | from 13% |
| Tourism, Fishing, Hunting | from 8% | from 7% | from 5% |
| Hobbies and Crafts | from 19% | from 17% | from 7% |
| Digital Products | from 21% | from 19% | from 13% |
| Electronics | from 12% | from 10% | from 6% |
| Jewelry | from 18% | from 16% | from 9% |
| 18+ products | 21% | 18% | 15% |
The discount that customers will see is displayed in your personal account. It may differ from the actual discount.
For example, you have a sweater that costs 1000 rubles. You always sell it at a 10% discount, which you set yourself. Customers can buy it for 900 rubles. 900 rubles is the regular product price from which we’ll calculate a discount for the sale. You reduce the sweater cost to 765 rubles: this is a 15% discount from the regular price (900 rubles) and 23.5% from the original price (1000 rubles). Customers will see the final discount from the original price, which is 23.5%. It will also be displayed in your personal account, although in fact you reduce the price by 15%.
To determine the actual discount amount as a percentage, you can divide the promotional product price by the regular one. Subtract the resulting fraction from one and multiply it by 100.
How Ozon will promote products from promotions #
In the app and on the Ozon website, we’ll:
- Create a separate sale page, where we’ll announce the “SUPER-DUPER sales” and offer to buy discounted products.
- Highlight the positions in search results and catalog. On the PDPs you’ll see the promotional price and a label indicating participation in sales.
- Announce a discount on the PDP of each promotional product 5 days before the start of the sale.
- Show the stocks counter on PDPs at promotional dates.
- Add a filter for promotional products to the site search.
- Raise the products in the search results and catalog for the promotional period. If you participate in the fast delivery program, your products will be raised even higher.
Besides, we’ll launch TV commercials, radio ads, connect bloggers, and place outdoor advertising in large cities.
You can boost promotion yourself using promotional tools.
Products that don’t participate in the promotions will go down in search results and catalog. It will be harder for customers to find them.
How to track the participation effect #
You can track it in your personal account in the Analytics section:
- by promotions: we’ll combine their schedule with the sales schedule to make it easier to track the participation effect;
- on the sales chart.
