Image Requirements

Table of Content

Technical requirements #

  • Format: JPEG or PNG.
  • Resolution: from 200 to 10 000 pixels on the larger side.
  • Size: no more than 10 MB.
  • Background: white or light-colored. For white or transparent products, a black background is acceptable. For the Clothes, Shoes and Accessories category, the background should be grey (# f2f3f5).

Main image #

  • The image features a photograph that matches the name and description of the product.
  • The photo shows the product in full. It should be clear what the product looks like when in use. For example, for bed linen, upload a photo of a bed made with this linen, not of the linen in the package.
  • The product takes up most of the space. There can be empty space between the border of the image and the product, but no more than 2 pixels.
  • The picture does not feature:
    • Advertising, logos, watermarks, prices, if these are not part of the product.
    • Foreign objects or captions. For example, "Sale".
    • Product versions. For example, products of different colors.
  • The photo is in color and of good quality.
  • The photo is clear, and the product is in focus.
  • If you add images in your profile, the name of the image file must match the Product ID. Characters prohibited in the name: "/" and "_". If your Product ID contains one of these characters, enter a different Photo ID using the template for product upload. This Product ID must not contain prohibited symbols and must match the Product IDs of your other products.

To indicate the Product ID of a photo:

  1. Download a template for product upload in your profile.

    Learn more about uploading products in an XLS file via the template

  2. In the template, open the Template for Suppliers.

  3. Fill in the columns for each product:

    • Product ID: the ID of your product.
    • Photo ID: the name of the image file for uploading. This name should not contain characters: "/" and "_" or coincide with the Product IDs of your other products.
  4. Upload the filled in template.

    Use the generated Photo ID to upload the main image and create titles for additional images.

Correct images

Incorrect images

Additional images #

  • For foodstuffs, there should be an image with the ingredients, if they are not specified in the description.
  • The images match the name and description of the product.
  • One of the images can be a photo collage.
  • If you add images in your profile , the name should contain the name of the main image, the character "_" and the number of the additional image. The character "/" is prohibited. For example: if the main image is "DSPSWW42", then the additional image should be "DSPSWW42_1".

For some products, you can add photographs of the product being worn by a person or in the interior:

  • For clothing: photos of the product being worn by a person. Main and additional images.
  • For furniture, bed linen, tablecloths and curtains: photos of the product in the interior. Main and additional images.
  • For foodstuffs: photos of the product in the interior. Additional images only.

Product color option images #

  • The image corresponds to the name of the product color.
  • The image shows clearly the color of the product.

360° photos #

360° photos are 3D photos of the product on its Ozon PDP. Technically, a 360° photo is a series of images where in each image the product is shot from a different angle. Ozon will combine the images you uploaded into a 360° photo. Requirements for series of images:

  • The images match the name and description of the product.
  • The images show the product in full. It should be clear what the product looks like when in use. For example, for bed linen, upload an image of a bed made with this linen, not of the linen in the package.
  • The product takes up most of the space. There can be empty space between the border of the image and the product, but no more than 2 pixels.
  • The images should be clear and in color.
  • The minimum number is 15 images, preferably from 36 to 60. The more images are used, the smoother the product review on Ozon will be.
  • The images are arranged in a logical sequence. When viewing them as a gallery, you can sequentially view the product from all sides, the images don't skip, and the scale of the product doesn't change.
  • No image name contains the prohibited "/" character.

Only for products you upload in an XLS file or via API.

In your profile, you can upload many images for different products at once. This way, you won't need links.

Links are checked automatically, so only the images should be opened and downloaded when using the links. Such links end with the following characters:

  • *.jpe
  • *.jpeg
  • *.jpg
  • *.png

A correct link:

  • Features no additional ports.
  • Will not open an HTML page featuring the image. For example, you cannot provide a link to a product review with photos.
  • Doesn't require authorization to access the image.
Correct Incorrect
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