Graphs

Table of Content

Graphs are a tool to view statistical data on the number of views and sales of your products. You can use it to visualize reports with different indicators and monitor historical data on the graph.

Currently, the analytics service is in test mode. It is available to all partners who accepted the offer. If you encountered any errors in the analytics, noticed that certain functionality is missing, or if you have other suggestions, please let us know by following this link or clicking on the message icon in the bottom section of your profile and selecting Create a request.

How to use graphs #

To visualize a report:

  1. Select the period for which you wish to visualize a report.

  2. Click on Set up in the Metrics settings block to select the data to be reported.

    Learn more about metrics

  3. Click on Set up in the Grouping settings block to select the way to display products and group them.

    Learn more about grouping

  4. If required, set up a filter by Product ID or category. You can also select the level of data detail on the graph: by day, week, month or year.

Metrics #

Metrics are the data shown in the report. Click on Set up in the Metrics setting block. Metrics are combined into sets: “Views”, “Products added to cart”, “Conversion to cart”, “Sales”, “Search position and categories”. Select a suitable one or create your own.

Views #

The number of times the customers saw your offers. You can see the views on different pages, e.g., product description page, category page, or in the main offer block.

What is a main offer?

  1. The customer enters a phrase to search for a product at the Ozon website. A list of all suitable products is displayed. A PDP with the main offer price is displayed for each product. The number of product offers on the website is shown under the Add to cart button.
  2. The customer selects the desired product from the list.
  3. The customer clicks on a PDP from the list. The main offer is opened. Other offers are shown at the bottom of the newly opened page.

How to use it

Normally, if a product is shown often, it is classified as a popular one and can be easily found. Possible causes for low impressions:

  • Insufficient characteristics have been provided for the product. To make sure that more customers can find your product on the website, provide as much characteristics as possible, both main and additional ones. These characteristics are considered in search results and when filtering by parameters.
  • The product is specialized or targeted (intended for a small number of customers). To assess the placement efficiency of such products, we recommend analyzing the metrics from the "Conversion" and "Sales" groups.

Products added to cart and conversion to cart #

The "Products added to cart" metrics show how many times your product was added to cart on different pages of the website.

The "Conversion from views to adding to cart" metrics show the share of products added to cart relative to all product views. For example, if a product has been added to cart 5 times and viewed 10 times, the conversion rate will be 5/10=50%.

How to use it

The information on products added to cart can be used to judge how often the customers consider buying a product. Possible causes for low values:

  • Customers find similar products with lower price—on Ozon or at other services.
  • Customers find cheaper offers for the same product from other partners.
  • The product is poorly described, and the customer lacks information to make a decision.
  • The product lacks photos, the photos are not detailed enough or of poor quality.

Sales #

The metrics from this group can be used to estimate the following:

  • how many orders with products were made by customers;
  • how many times a product was purchased;
  • total cost of sold products.

Search position and categories #

This metric shows the average search result position of a product over a given period. The search result position after filtering and sorting is not considered, if a product was not shown to the customer. For example, if a product was shown at #5 in search results and, after filtering, it became #3, we will register both impressions. However, if the customer did not scroll down to the product #5, we will not register this position, since the product was not actually shown to the customer. The higher the value of this metric, the further down the product is shown in search results. If the value is 0, then the product was not shown in search results over this period. You can view the position for each day. To do this, add the metric to the graph.

How to use it

Using this metric, you can understand what average search result position your product occupies and take measures to improve it.

Groupings #

Grouping is the way the data is shown in table rows by products, brands, or categories. Groupings are combined into sets: "Products by level 3 categories", "Products by brands", "Products by categories of all levels", "Products by level 2 categories considering brands", "Products by models", "Only products". Click on Set up in the Grouping setting block and select the desired set in the newly opened window.